New Year´s Eve 2012 in the T-Mobile network

• Number of calls increased to nearly 24 million
• More than 15 million SMS and just under 205,000 MMS
• Network traffic rose by almost 20%

Prague, 1 January 2013 – T-Mobile customers were very active on New Year’s Eve. Total network traffic increased by nearly 19%. This was largely due to a more than 13% increase in the number of calls, which totalled nearly 24 million. SMS are traditionally a less popular means of expressing one’s wishes on the last day of the year; however, as in 2011, more than 15 million passed through the network. The MMS centre processed nearly 205,000 multimedia messages, which is two percent more than the year before. The volume of transferred data increased substantially, by 112%. 

The tradition of phone calls being the most popular means of expressing New Year’s wishes was maintained in 2012. However, unlike in previous years, the statistics show a reversal of the downward trend. The number of calls increased by three million to nearly 24 million. T-Mobile customers made nearly 12.5 million calls, i.e. 13% more than the year before. The busiest time period, with three million phone calls completed, was as usual the first hour after midnight. The peak was the first fifteen minutes of 2013, in which the systems recorded more than 1.1 million calls. 

Unlike phone calls, the number of SMS remained at the same level as in the previous year. The T-Mobile SMS centre processed roughly 15.3 million text messages sent via mobile telephones and external applications, which is 0.33% less than on New Year’s Eve 2011. Customers sent 12.4 million SMS (-1.73%) from their mobile phones. The highest number of text messages, 1.7 million, passed through the network between 11:45 p.m. and 12:45 a.m. The record time span was the 15 minutes between 12:15 a.m. and 12:30 a.m. with more than half a million SMS. 

The number of picture messages again increased slightly by 2%, with 205,000 MMS sent via mobile phones and external applications. Customers sent 130,000 MMS via mobile phones, which is five percent more than a year ago. The peak hour was from 11:45 p.m. to 12:45 a.m., at which time nearly 15,000 messages passed through the MMS centre, more than 4,000 of which from 12:15 a.m. to 12:30 a.m. 

Mobile internet also contributed to the nearly 19% increase in traffic in the T-Mobile network. The total volume of transferred data increased by 112%, with roughly 85% of data traffic being handled by the fastest 3G network. Mobile internet users were most active at the time before New Year’s Eve celebrations commenced, between 4:45 p.m. and 5:45 p.m.

´000	2012	2011	Change (in %)
Calls (incoming and outgoing)	23,716	20,850	13.74
Calls made by T-Mobile customers	12,497	11,035	13.25
SMS (sent via mobile telephones and external applications)	15,322	15,374	-0.33
SMS sent via mobile telephones	12,395	12,613	-1.73
MMS (sent via mobile telephones and external applications)	205	201	1.92
MMS sent via mobile telephones	130	124	5.42

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.