Winners of the jaXmobilem competition announced

• T-Mobile will distribute 300 prizes to the winners of the competition for the biggest blunder with a mobile phone.
• The winner will receive an original print by Stepan Mares, inspired by the winning blunder.
• www.jaXmobilem.cz - the first window into the world of mobile etiquette has already been opened by nearly 12,000 visitors.

Prague, 19 June 2006 - The competition organized by T-Mobile not only for its customers at www.jaXmobilem.cz as part of the mobile etiquette project has come to a close. On 21 May, the participants had the final opportunity to describe their biggest blunder with a mobile phone in a maximum of 160 characters (i.e. one SMS). An expert jury, including Martina Kemrova (Head of External Communication at T-Mobile), Jitka Chocova (Corporate Social Responsibility Manager at T-Mobile), Eva Maskova (an editor of Katka magazine), Marek Kucharik (Editor-in-Chief of Yop! magazine), Stepan Mares (cartoonist) and, of course, the X family, has selected the winners of 300 attractive prizes out of plenty of creative SMS.

The winner is Josef Simo of Trutnov. He will receive an original print and a T-shirt with an illustration by Stepan Mares as well as a Nokia N70 handset for sending in his unforgettable blunder in a shoe shop. "Mobile phones have possessed us completely," smiles the absolute winner of the competition, quoting his winning SMS: "What is your number?" [in Czech, "number" is also used to refer to shoe size] asks the shop assistant and I start to dictate my mobile number before realizing that I am buying shoes...:-)

"We can no longer imagine our everyday life without mobile phones. They enable us to keep in touch with our family, friends and colleagues. The more we use mobile services, however, the more we should take care that our 'mobile' behaviour does not bother others," says Martina Kemrova, Head of External Communication at T-Mobile. The number of unique visitors to the mobile etiquette website has reached almost 12,000. The project called jaXmobilem, which was launched in cooperation with the cartoonist Stepan Mares on the first day of spring, illustrates in an amusing way how to use a mobile phone in a proper and considerate manner. An average of more than 100 new visitors view the www.jaXmobilem.cz website every day to study the Ten Mobile Commandments with the "X family" or test themselves on mobile etiquette.

The results of the test, which has been taken by approximately 3,000 visitors, show that mobile etiquette is not alien to Czechs. More than half of the respondents proved to use their mobile phones in a most discreet and considerate manner. At www.jaXmobilem.cz, you can also see the illustrations of the Ten Mobile Commandments by the cartoonist Stepan Mares, which can be downloaded or sent to friends as e-cards. And if you like the X family, you can order a T-shirt with pictures from their life.

And the winners are:
1. Josef Simo - Mobile phones have really possessed us: "What is your number?" [in Czech, "number" is also used to refer to shoe size] asks the shop assistant and I start to dictate my mobile number before realizing that I am buying shoes...:-)
2. Katerina Kreidlova - The worst was my father when he got a mobile phone. I came to visit him and he was furious - the phone was showing that he had received a letter, so he went downstairs to the letter box three times to find that it was empty =o)
3. Pavla Krivackova - My fatal message: My parents are gone, take off your briefs and come right away! The reply came fast: I would love to, but my son and wife won't let me. Since then, I've been friends with my father-in-law.

Prizes:
1st prize - an original print and a T-shirt with an illustration by Stepan Mares, Nokia N70 handset
2nd prize - Nokia 6230i handset, a T-shirt with an illustration by Stepan Mares
3rd prize - Nokia 6101 handset, a T-shirt with an illustration by Stepan Mares
4th - 300th prize - a T-shirt with an illustration by Stepan Mares

The project is part of T-Mobile's programme of corporate social responsibility which also includes, for example, the T-Mobile Fund, which is intended to support local initiatives in the regions where T-Mobile has its offices. Furthermore, T-Mobile organizes an annual charity auction and a volunteer programme for its employees, supports waste recycling on its premises and is the first mobile operator in the market to have enabled customers to hand in their old handsets at Retail Shops for the purpose of ecological disposal.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.