Turner Broadcasting key addition to T-Mobile's strategic content partner portfolio

• Cartoon Network's characters play on T-Mobile
• Seven new and exciting Java games available via t-zones multimedia portal across Europe
• Turner Broadcasting key addition to T-Mobile's strategic content partner portfolio
  

T-Mobile and Turner Broadcasting today announced that they have signed a European-wide deal to provide Java mobile game services via t-zones, featuring world famous characters from Turner's Cartoon Network and Boomerang channels such as Tom and Jerry, The Powerpuff Girls, The Flintstones and a whole host of others.

The offering will include entertaining Java games featuring classic and contemporary characters to appeal to phone users of all ages. Games will be Dexter's Laboratory Security Alert, The Flintstones' Grocery Hunt, Courage, The Cowardly Dog's Haunted House, Tom and Jerry's Cheese Chase, The Powerpuff Girls' Bad Mojo, Yogi Bear's Pic-A-Nic and The VBirds' Virtuality. All of Cartoon Network and Boomerang's global content has been developed by Macrospace Ltd.

"Partnering with top entertainment brands to allow our customers access to fresh and exciting services is key to our t-zones content strategy and we are delighted that we can now add Turner's Cartoon Network to our existing portfolio," comments Nikesh Arora, Chief Marketing Officer at T-Mobile.  "Our t-zones entertainment channels have heavily driven uptake of t-zones usage and the Cartoon Network characters will provide yet another shortcut to mass-market consumer awareness of mobile gaming."

"We believe that cartoon fans young and old will relish the ability to interact with their favourite characters wherever they happen to be," said Mitch Lazar, Vice President Wireless & Emerging Technology for Turner Broadcasting.  "We are encouraged by mobile gamers interest in our popular characters and know that making such titles readily available to T-Mobile users in its t-zones will make it easier for gamers and the mass market audience to access and download our content directly to their mobile phones, while helping T-Mobile generate new, incremental revenue."

About T-Mobile

T-Mobile International is one of the world's leading companies in mobile communications. As one of Deutsche Telekom's four strategic divisions, T-Mobile concentrates on the most dynamic markets in Europe and the United States. By the end of the second quarter 2003, more than 87 million people were using the mobile communications services provided by companies in which T-Mobile or Deutsche Telekom have a majority or minority stake. And all that over a common technology platform based on GSM, the world's most successful digital wireless standard. This also makes T-Mobile the only mobile communications provider with a seamless transatlantic service

For more information about T-Mobile International, please contact:

T-Mobile International Press Office
Phone: +44-20-8762-5116
Fax: +44-20-8762-5310
Email: press.office@t-mobile.net
Internet: www.t-mobile.net

About Cartoon Network

Cartoon Network was 10 years old in September and is celebrating an unbroken record as the UK's number one cartoon channel. Since launching as a pan-European channel in 1993 Cartoon Network now has localised services throughout Europe, the Middle East and Africa in 11 languages, where it is available in 31.8 million homes making it the most widely distributed kids channel in the region. Worldwide it is available in 17 languages in 145 countries in more than 158 million homes also making it the most widely distributed kids and animation channel in the world. Channels are operated by Turner Broadcasting System Europe Limited, a Time Warner Company.

For more information:
Turner Broadcasting:
Nick Hart
020 7693 1228
nick.hart@turner.com

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T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.