t-music chart revamped

• The t-music chart will continue on Evropa 2; a part of the TV content will be moved to the internet after the show ends on Prima TV
• In addition to full-length videos, the portal at www.t-music.cz will now also offer interviews and reports from the world of music

Prague, 31 August 2007 - For the start of the school year, T-Mobile has prepared changes to the t-music TV show and website. Reports and interviews are being moved from TV to the portal at www.t-music.cz. The radio version of the t-music chart remains unchanged and will continue on Evropa 2.

"During the three years we have been running this TV show, we have developed it - in cooperation with TV Prima - into a very successful concept. Nevertheless, every format needs updating from time to time," says Michal Němec, T-Mobile's Vice President Mobile Portal and Content Services, adding: "Our music strategy is now increasingly focusing on young listeners and, as market research shows, a nation-wide, full-format TV broadcast is not the most effective tool to address music communities." This is why both parties - T-Mobile and TV Prima - have decided to end the existing cooperation.

Full-length videos and the internet version of the chart continue to be available at www.t-music.cz. In addition, the portal will offer reports from selected events and interviews with musical artists.

The t-music chart show on Evropa 2 remains unchanged. It is broadcast Fridays from 6 p.m. to 8 p.m. and repeated Sundays from 4 p.m. to 6 p.m.

t-music
t-music represents all music-related activities of T-Mobile intended particularly for active young people for whom music comprises an important part of their lives.
The portal at www.t-music.cz offers an e-shop with digital music, t-music PLAY!, caller tunes and ringtones, the t‑music chart with video clips, and news from the world of music. Through t-music, T-Mobile presents concerts of leading Czech and foreign artists, supports music festivals and events, and - thanks to the portal at www.stage.cz - new singers and bands.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.