T-Mobile was No. 1 in 2003, clients say

• The largest number of new customers in the Czech market chose T-Mobile in 2003
• Revenues increased by 12.6%, EBITDA grew by 9.6%, net profit rose by 62.7% thanks to efficiency measures year-on-year
• The T-Mobile brand to offer "simplicity, reliability and inspiration" to 60 million clients

Prague, 10 March 2004 - T-Mobile Czech Republic recorded further significant growth in the number of standard contract customers in 2003. The total revenues increase generally corresponded to new customer additions, with revenues growing by 12.6 percent to CZK 24.442 billion and customer numbers increasing by 12.5 percent to reach 3.974 million. The proportion of contract customers continued to grow, reaching 22.5 percent by the end of the year. During a single year, the number of contract customers increased by 32.3 percent, while the number of prepaid card owners rose by 7.8 percent.

"Last year, the fact that the Czech T-Mobile is part of one of the strongest global mobile operators became fully evident. Thanks to that, we were able to achieve significant savings on expenses while strengthening our focus on constant innovation of our services," comments Roland Mahler, Managing Director of T-Mobile Czech Republic. "We only started setting the pace last year. This year, we will step up our efforts," adds Mahler.

In terms of new customer additions, T-Mobile became the most successful telecommunications operator in the Czech market last year like in 2002. Customer numbers increased by 12.5 percent, total usage was up by 14.9 and the number of SMS sent grew by 16,2 percent.

The financial results are stated in accordance with German GAAP.

The Company was also very successful in terms of value added services and, particularly, data services, with the percentage of data revenues reaching 20.5 percent. According to the EMC agency, the Czech T?Mobile is the second most successful European operator in this respect. Last year, the Company's net profit grew significantly as well, particularly thanks to international synergies within the T-Mobile Group.

â?œThe Tariff Epidemic campaign - particularly the Student tariff - also significantly contributed to our success last year. The excellent data results, where the Czech T-Mobile sets an example for its sister companies worldwide, also play an important role,â? says Roland Mahler.

This year, T-Mobile is also coming up with a new concept of its brand which should stand particularly for reliability, simplicity and inspiration in all respects. "An operator that offers its services to more than 60 million clients worldwide must be reliable. The numbers prove that our clients in the Czech Republic trust us," explains Jiří Dvorjančanský, Executive Vice President Marketing of the Company. â?œDespite the constant technological development, we must offer easy-to-use services from which customers will be able to benefit. Today, people are constantly flooded with abbreviations, information on technological solutions, new services, as well as phones which are packed with features but which are also getting more and more complicated. But when we get to the core of the matter, we realize that people simply want to communicate. It doesn't matter whether they make a call, send an SMS or MMS, it just needs to be simple. That's why simplicity is most important to us. We are also convinced that our services must bring people something more. That's why we emphasize inspiration - for example, in our services such as the Caller Tunes," adds Jiří Dvorjančanský. All of the main attributes of the T-Mobile brand are also contained in the new claim: For a better world for you.

T-Mobile Czech Republic a.s. is the first and the only national operator in the Czech Republic who is a member of a global telecommunications group. T-Mobile has been awarded first prize in the category Most Trusted Mobile Operator in the Czech Republic in the European Trusted Brands 2002 survey organized by Reader's Digest.  For more information on T-Mobile and its services, visit www.t-mobile.cz.

T-Mobile International, one of Deutsche Telekom AG's four strategic divisions, is one of the world's leading international mobile communications providers. Deutsche Telekom's subsidiaries and affiliated companies today serve over 86 million mobile customers worldwide. T-Mobile is the first transatlantic mobile communications provider utilizing the digital GSM wireless technology standard. In October 2003, T-Mobile was named Best Global Mobile Operator by the jury of the World Communications Awards 2003. For more information, visit www.t-mobile.net.

Twitter

Facebook

Share:

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.