T-Mobile Urges Customers: â?śLet Your Rock & Roll outâ?ť

• The largest T-Mobile campaign so far this year is accompanied by the slogan                                           “Let Your Rock & Roll out“
• n Extensive marketing campaign to cover five European markets

Prague, 6 June 2003 - T-Mobile has unveiled a major marketing activity underpinning its sponsorship of the European leg of The Rolling Stones Licks World Tour. The guiding principle of the advertising campaign, the largest so far this year, is that everyone has a bit of rock'n'roll in them.

"We expect this campaign to be a high-quality connection of a large sponsoring project with traditional marketing communication and so we have decided to use a broad marketing mix. Within the campaign, we are offering a special Siemens C55 Twist set with the Rock'n'Roll tariff and the opportunity to make calls for CZK 1 per minute or a free concert ticket," says Martin Horák, Vice President Marketing Communication of T-Mobile.

The campaign includes a TV ad, directed by Leigh Marling and Rob Leggatt of Blue Source. The music accompanying the ad starts an idea that becomes contagious. For example, a female busker stops her classical recital, choosing instead to smash up her violin in true rock star style, there is an air-guitar playing waiter and a group of stage-diving, crowd-surfing tourists.

The TV campaign started in Germany, and in addition to the Czech Republic, it will also run in the UK, Austria and the Netherlands at varying times until the end of August. The media schedule reflects the timing of The Rolling Stones concerts in each country.

In the Czech Republic, the media mix includes, in addition to traditional TV ads, print advertisements, radio spots and a wide range of outdoor advertising media - posters at schools and in the Prague Metro, city lights and billboards.

The rock legend's Rolling Stones Licks European Tour 2003 started in Munich on Wednesday and will continue in thirteen other European cities. In the Czech Republic, the Rolling Stones concert will take place on 27 July at Letná in Prague.

T-Mobile
T-Mobile Czech Republic a.s. is the first and the only national operator in the Czech Republic who is a member of a global telecommunications group. T-Mobile has been awarded first prize in the category Most Trusted Mobile Operator in the European Trusted Brands 2002 survey organized by Reader's Digest.  For more information on T-Mobile and its services, visit www.t-mobile.cz.

T-Mobile International, one of Deutsche Telekom AG's four strategic divisions, is one of the world's leading international mobile communications providers. Deutsche Telekom's subsidiaries and affiliated companies today serve more than 86 million mobile customers worldwide. T-Mobile is the first transatlantic mobile communications provider utilizing the digital GSM wireless technology standard. In October 2002, T-Mobile was awarded Best Mobile Operator in the category Europe, Middle East and Africa by the jury of the World Communication Awards 2002. For more information, visit www.t-mobile.net.

Contact:
Jiří Hájek                                                                      Martina Kemrová
Vice President Corporate Communication           Head of External Communication
T-Mobile Czech Republic a.s.                                  T-Mobile Czech Republic a.s.
E-mail: ji.hajek@t-mobile.cz                                    E-mail: martina.kemrova@t-mobile.cz

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T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.