T-Mobile to Give Away 35 Million Crowns to Customers

  • In a Christmas competition, current and new T-Mobile customers can win 35 million crowns in total and 110 T-Mobile MDAs
  • From 1 till 24 December, customers will be competing for 10 x 100 thousand crowns every day
  • There will be three draws for weekly financial prizes and T-Mobile MDAs
  • The main prize of the Christmas competition is 5 million crowns

Prague, 11 November 2002 â?" All existing and new T-Mobile customers can compete for â?śrolling crownsâ?ť from 1 till 26 December. In a big Christmas competition, a total of 35 million crowns plus 110 T-Mobile MDAs can be won. There will be 240 daily draws, three weekly draws and one main draw. All contract and Twist customers have the chance to win if they send an SMS with the valid daily keyword to 2412 during the competition and answer the general knowledge question if drawn.

â?śUp until Christmas Day, we will be giving away a million crowns a day. Every hour from 13:00 till 22:00, we will draw a customer who, if his or her answer to a general knowledge question is correct, will receive 100 thousand crowns. The chance to win of course increases with the number of SMS sent. The more SMS with the valid daily keyword the customer sends during an hour, the more chance there is that he or she will be drawn,â?ť says Jiri Hajek, spokesman for RadioMobil.

How much is up for grabs?
From 1 till 24 December 2002, CZK 1,000,000 will be given away each day. Every hour from 13:00 till 22:00, a draw for CZK 100,000 will take place.

In addition to the hourly prizes, there will also be three weekly draws. On Sunday 8 December, customers can compete for CZK 1 million and 10 T-Mobile MDAs; on Sunday 15 December for CZK 2 million and 20 T-Mobile MDAs; on Sunday 22 December for CZK 3 million and 30 T-Mobile MDAs.

On the closing day of the competition, 26 December, the main prize is CZK 5 million and 50 T-Mobile MDAs. Also, those who get a mobile phone for Christmas can take part in the competition, as the keywords valid for 24 December can be sent until 26 December.

Date

Day

Prizes

Number of prizes

1 Dec 2002

Sun

10x CZK 100 thousand

10

2 Dec 2002

Mon

10x CZK 100 thousand

10

3 Dec 2002

Tue

10x CZK 100 thousand

10

4 Dec 2002

Wed

10x CZK 100 thousand

10

5 Dec 2002

Thu

10x CZK 100 thousand

10

6 Dec 2002

Fri

10x CZK 100 thousand

10

7 Dec 2002

Sat

10x CZK 100 thousand

10

8 Dec 2002

Sun

10x CZK 100 thousand, 1x CZK 1 million, 10x MDA

21

9 Dec 2002

Mon

10x CZK 100 thousand

10

10 Dec 2002

Tue

10x CZK 100 thousand

10

11 Dec 2002

Wed

10x CZK 100 thousand

10

12 Dec 2002

Thu

10x CZK 100 thousand

10

13 Dec 2002

Fri

10x CZK 100 thousand

10

14 Dec 2002

Sat

10x CZK 100 thousand

10

15 Dec 2002

Sun

10x CZK 100 thousand, 1x CZK 2 million, 20x MDA

31

16 Dec 2002

Mon

10x CZK 100 thousand

10

17 Dec 2002

Tue

10x CZK 100 thousand

10

18 Dec 2002

Wed

10x CZK 100 thousand

10

19 Dec 2002

Thu

10x CZK 100 thousand

10

20 Dec 2002

Fri

10x CZK 100 thousand

10

21 Dec 2002

Sat

10x CZK 100 thousand

10

22 Dec 2002

Sun

10x CZK 100 thousand, 1x CZK 3 million, 30x MDA

41

23 Dec 2002

Mon

10x CZK 100 thousand

10

24 Dec 2002

Tue

10x CZK 100 thousand

10

25 Dec 2002

Wed

26 Dec 2002

Thu

1x CZK 5 million, 50x MDA

51

Total

CZK 35 million, 110x MDA

354


Competition guidelines
For each day from 1 till 24 December 2002, there will be one keyword (daily keyword) which has to be sent by customers as an SMS to 2412. The current keyword for the given day can be received by the customer via a special infochannel to which users can easily subscribe by sending an SMS with +MELOUN to 4616. The keywords can also be found in the Twist advent chocolate calendar.

To get the crowns rolling, a user just has to send a valid keyword every hour â?" as many times as possible â?" from 12:00 till 22:00. One competitor will be drawn every hour (starting at 13:00 and ending at 22:00). This competitor will be contacted by telephone and if he or she answers a general knowledge question correctly, he or she will receive CZK 100 thousand crowns. The valid keywords sent on the particular day before 12:00 will be included in the first draw at 13:00. If a customer sends an incorrect keyword, he or she will receive an SMS notification; if the keyword is correct, there will not be any notification.

In addition to the hourly prizes, there will be draws for weekly winners on three Sundays (8, 15 and 22 December) and a draw for the main winner on 26 December. The weekly winner will be drawn from all competitors who send at least one daily keyword during the week before the advent draw. All winners who send at least one daily keyword during the entire competition will have the chance to win the main prize. Customers can also compete for the main prize on 25 and 26 December (till 16:00) by sending the keyword valid for 24 December. A correct answer to the general knowledge question is also a precondition for the weekly prizes and the main prize.

Price list and further information
The price for sending an SMS with the keyword costs CZK 5; subscription to the special infochannel is charged based on the customerâ??s tariff, an incoming SMS with the keyword costs CZK 2 (the prices are excl. 5% VAT).

For more information and rules, call the special infoline on 603 60 50 40, visit WAP (under AktuálnÄ?), a T-Mobile Retail Shop or www.melounysevali.cz.

T-Mobile
RadioMobil is the first and so far the only national operator in the Czech Republic to bring its customers the benefits arising from membership in a global telecommunications group, T-Mobile International. For more information, visit www.t-mobile.cz

T-Mobile International, one of Deutsche Telekom AGâ??s four strategic divisions, is one of the worldâ??s leading international mobile communications providers. Deutsche Telekomâ??s subsidiaries and affiliated companies today serve more than 71.5 million mobile customers worldwide. T-Mobile is the first transatlantic mobile communications provider utilizing the digital GSM wireless technology standard. In October 2002, T-Mobile was awarded Best Mobile Operator in the category Europe, Middle East and Africa by the jury of the World Communication Awards 2002. For more information, visit www.t-mobile.net.

Contact:
Jiri Hajek
Corporate Communication Manager
RadioMobil a.s.
Tel: +420 603 400 130
Fax: +420 603 620 106
E-mail: press@t-mobile.cz


 
About the Company

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.