T-MOBILE TO CONTINUE PLANNING AND BUYING MEDIA THROUGH MEDIACOM PRAHA

T-Mobile Czech Republic has finalised the selection of an agency for planning and buying media. The winner of the tender organised in cooperation with partners from the Deutsche Telekom international telecommunications group is MediaCom Praha, a member of the GroupM media network. Beginning on 1 January 2018, MediaCom Praha will continue its cooperation with the operator, which has been continuously in place since 2005.

The tender was organised jointly for 13 European subsidiaries of Deutsche Telekom with the aim of introducing an innovative and progressive operation model for paid media activities. The change is necessary for the group to future-proof its media operations and defend and strengthen its leadership position in response to the ongoing digitisation of the marketing communications and media ecosystems. To ensure flexibility, each of the group’s subsidiaries will retain responsibility for implementation of activities in the individual areas in a way that fulfils the local needs and required levels of services.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.