T-Mobile supports football

• Contest to win a trip for two persons to see a Spain – Czech Republic match has its winner
• 1+1 free ticket to the match between the Czech Republic and Liechtenstein
• T-Mobile customers can get free beer 

Prague, 21 March 2011 – T-Mobile lives and breathes football and is continuing in its activities supporting the Czech Republic’s most popular sport. Customers had a chance to take part in a contest to win a trip for two persons to see a Spain – Czech Republic match, but they can also look forward to tickets to the match between the Czech Republic and Liechtenstein, bus transportation to the match, free beer and T‑Mobile cheerleaders. 

A total of 6,335 persons took part in the contest to win tickets to see the match between the Czech national team and the defending European and world football champions, Spain, that will take place in Granada on 25 March 2011. Contestants sent more than 18,000 text messages with answers to the contest questions. Following a fierce fight, the main prize went to a winner from Žitenice in North Bohemia. Forty-nine other contestants will receive authentic Czech national-team football jerseys. 

T-Mobile has also prepared a “Buy One, Get One Free” offer for tickets to the match between the Czech Republic and Liechtenstein for all fans. The match takes place in just a few days – on 29 March 2011 in České Budějovice. Sixty fans will be transported to the match on the luxury T-Mobile Football Express bus, with refreshments served onboard, and all passengers will also receive national team jerseys. The buses will be dispatched from the five locations where the seats were reserved first; tips for the locations were also gathered on social networks. Ticket holders that booked a seat on the bus automatically got a free ticket and a seat on the bus for a friend A few remaining seats are still available, but buses to be dispatched from Prague, for example, are already fully booked. 

All football enthusiasts can look forward to numerous accompanying activities: for example, T-Mobile teams will visit 113 sports bars and restaurants equipped with large-screen displays in 25 towns and offer free beer for every beer that fans who are T-Mobile customers order during half-time. The matches that the Czech national team plays at home will be livened up by T‑Mobile’s official cheerleading team. 

T-Mobile has been the general partner of the Czech national football team since 1998 and has remained a loyal sponsor also at the time when a new national team is being formed. During the past 13 years of cooperation, the company has supported this sport through many accompanying marketing activities. For this year, the operator has prepared a new TV spot with three players that is based on the theme of passion for the game, which is reflected in the slogan “Bringing fans together”. 

For more information about this year's football-related activities, please visit T-Mobile’s facebook page or www.t-mobile.cz/fotbal.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.