T-Mobile's Data Showroom celebrates its fifth anniversary

• Everything you always wanted to know about mobile communications, free of charge
• T-Mobile's Data Showroom has acquired a new look after five years in operation
• Customers are particularly interested in internet connection

Prague, 22 April 2008 - Many customers are quite anxious when buying telecommunications services: Am I buying a pig in a poke or not? How does it actually function? Will the handset I selected from a catalogue suit my needs? T­-Mobile answers these and similar questions through its Data Showroom, where potential customers can get detailed information about specific services and try them out thoroughly. The Data Showroom is located at T-Mobile's Prague headquarters in Roztyly and its services are completely free of charge. About 2,800 corporate customers and 4,500 individuals used these services during the Data Showroom's first five years.

T-Mobile's portfolio of products and services has been continually expanding and it is therefore necessary to offer it in a well-arranged and simple format. As the Data Showroom helps ensure that transparency and simplicity are truly inseparable from T-Mobile's offer of products and services, it was completely remodeled on the occasion of its fifth birthday. The room was enlarged, completely modernized and adapted to visitors' needs.

The Data Showroom serves corporate clients in particular, but many individual customers with both pre-paid and post-paid services as well as T-­Mobile employees have been taking advantage of the services it provides. Each presentation is focused on visitors' specific needs and is provided completely free of charge.

Everything can be tried out under real conditions, whether it is the new T-Mobile services or the numerous partner solutions. Needless to say, there is also the possibility to check out and test the currently offered mobile phones.

"We have seen long-term enthusiasm about mobile data connection, so it comes as no surprise that the current big hit is the presentation of Internet 4G, the high-speed internet access solution. And there is one thing we are particularly happy about: the number of visitors coming from places outside Prague has been steadily growing, so it is no longer just Prague residents who are learning about our services," says Pavel Dolejš, Vice President Non-Voice and Value Added Services Sales at T­-Mobile.

Presentations of partner solutions relating to logistics and car-fleet management are also very keenly followed, as are the SMS Connect service and the BlackBerry solution, while detailed information on products is eagerly sought by customers intending to buy a smartphone, an MDA, or a notebook bundled with a data tariff plan. The Data Showroom has a clear purpose, which is to demonstrate to customers all of T­-Mobile's hot products and services and to satisfy their curiosity to the maximum extent possible.

Those planning a visit to the Data Showroom can schedule their trip easily at www.t­mobile.cz/datashowroom and either register for any of the service presentations available there or put together an individual presentation that would suit their particular needs.

Visitors can also arrange a meeting by calling the green number 800 300 030 or by sending an e­mail to showroom@t-mobile.cz. This allows the adaptation of the presentation to the needs of individual users, regardless of whether they are company managers, IT specialists, or a group of senior citizens who would like to use their mobile phones in more ways than just for calls, but have no idea where to start.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.