T-Mobile reduces the prices of selected mobile devices

Selected smartphones, tablets and notebooks available at a discount for the operator’s customers
The campaign will last until the end of September 2016
The operator wants to promote the benefits of devices from its distribution network

From the middle of August until the end of September, T-Mobile will offer mobile devices (smartphones, tablets and notebooks) for reduced prices within a campaign that is aimed to boost sales of devices from the operator’s distribution network. Until the end of August, the operator’s customers will have an opportunity to purchase three smartphones, one tablet (all manufactured by Samsung) and three notebooks (manufactured by Acer and Lenovo) at a discount of up to CZK 2,548. During the next month, T-Mobile will reduce the prices of additional mobile devices. The campaign will last until the end of September this year.

“From the middle until the end of August, we are reducing the prices particularly of the very popular Samsung devices. Under this time-limited offer, customers can purchase, for example, the Samsung Galaxy J5 (2016), whose price will be reduced from CZK 5,999 to CZK 3,451 – when purchasing the device in instalments, it will cost only CZK 150 per month,” says Juraj Bóna, Vice President B2C Marketing and Product Management at T-Mobile.

The operator has also reduced the prices of three notebooks; the Lenovo IdeaPad 100S – 11IBY was included in the offer especially for students, as the beginning of the school year is now approaching. This notebook, which weighs only one kilogram and has battery life of up to eight hours, costs only CZK 4,601 within the campaign.

The entire August offer of devices available at reduced prices is shown in the table below. The reduced prices are valid for residential customers when signing or extending a fixed-term contract.

Brand and model	Standard price (CZK)	Reduced price (CZK)	Discount (CZK)	Instalments
Smartphone
Samsung Galaxy J5 (2016)	5,999	3,451	2,548	1 + 23x CZK 150
Samsung Galaxy A3 (2016)	6,999	5,751	1,248	1 + 23x CZK 250
Samsung Galaxy S7 32 GB	19,799	17,251	2,548	1 + 23x CZK 750
Tablet
Samsung Galaxy Tab A 10.1	9,599	8,051	1,548	1 + 23x CZK 350
Notebook
Lenovo IdeaPad 100S – 11IBY	6,999	4,601	2,398	1 + 23x CZK 200
Acer Aspire Switch 10E	9,201	8,051	1,150	1 + 23x CZK 350
Acer Aspire ES 15 - černý	13,801	12,651	1,150	1 + 23x CZK 550

The prices include VAT.

Within the campaign, T-Mobile will communicate the benefits of the devices purchased in its distribution network as compared with the open market. The benefits include, in particular, lower prices, thorough testing, setup and fine-tuning for the possibility to use technological innovations (such as, for example VoLTE and Wi-Fi calling), a broad network of points of sales (more than 150 T-Mobile and partner shops across the Czech Republic), complete after-sale services and the possibility of purchasing devices in instalments without interest. 

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.