T-Mobile organises PR workshops for non-profit organisations

• Workshop topic: How to sell your project to the media or No need to be afraid of journalists
• Series of workshops starts in Prague on April 28

Prague, 1 April 2010 - In cooperation with the VIA Foundation, T-Mobile has organised public relations workshops for the non-profit sector. The goal of these workshops is to show representatives of non-profit organisations how the media work and what they can do to raise awareness of their projects. The first of the workshop series will take place at T-Mobile's headquarters in Prague's Roztyly district on April 28; entry for all non-profit organisations is free of charge.

"There are other ways to help than to provide financial aid. We would like to offer our support to non-profit organisations by helping them to promote their activities and to work with the media. There are many useful projects and they all need just one thing to be successful: greater awareness about them," says Martina Kemrová, Senior Head of Corporate Communication.

Many non-profit organisations do not have sufficient staff or know-how to present themselves in the media. Their interesting and important work is therefore not visible and escapes the attention of potential sponsors. "Donors cannot be blamed for choosing a more famous project. We want to fight against such media ?injustice' and convince the representatives of non-profit organisations that good cooperation with journalists will support their efforts to help," adds Jiří Bárta, Executive Director of the VIA Foundation.

The seminar will provide mainly practical information on media skills: how to write a press release, things to remember during an interview with a journalist, how to communicate with the media and what to avoid, etc. Workshops will be presented by experienced journalists Tomáš Feřtek (formerly of Reflex) and Michal Musil (MF DNES).

A professional photographer will be present to take photos for participants' promotional materials or internet presentations. Entry is free of charge and the registration form is available at www.nadecevia.cz.

Those who cannot attend the workshops held in April will have other opportunities to take part, as the series will continue in the coming months, and not only in Prague. "After a successful launch, we would like to provide our professional help in other regions as well," adds Martina Kemrová.

For more information, please visit www.prosvetkolemnas.cz and www.nadacevia.cz.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.