T-MOBILE OFFERS HBO GO FOR 30 DAYS FOR FREE, THEN FOR A DISCOUNTED PRICE

• For all customers with voice tariff plans – households and small businesses
• Activation in My T-Mobile app
• HBO GO can be watched on up to 5 devices for one price
• The advertising campaign starts on April 20

Prague, April 20, 2020 – T-Mobile has a special offer for its postpaid customers. If they purchase the HBO GO package from the largest domestic mobile operator they will get it for the first 30 days for free. Then customers can cancel the subscription or continue for a special discounted price. All they need to do is to activate the package from April 20 to May 31. The offer is valid for households and small businesses. Everyone can enjoy movie blockbusters and series in the comfort and safety of home.

People have been spending more and more time in front of TV screens watching not only news. For example, viewership of T-Mobile television has increased during state of emergency by 17% compared to the period before coronavirus infection. However, T-Mobile registered also increased by 10% for non-linear broadcasting. “People want to decide what to watch and when. That is why we have expanded our portfolio of TV services to include HBO GO,” says Zdeněk Spurný, T-Mobile Home Services Manager, adding: “The breadth of HBO's offerings in terms of content with Czech dubbing is among the best on the domestic market and we want to offer it at an extremely attractive price to our contract customers, especially when they spend much more time at home.”

Only with T-Mobile customers with a voice tariff (households and small businesses) will receive HBO GO completely free of charge for the first 30 days. The only thing they have to do is to activate HBO GO from April 20 to May 31. After the end of the free period they will be able to use it for a special price – more about t-mobile.cz/hbogo.

The users can activate HBO GO in three easy steps. They can simply activate a package full of great movies, series and documents after logging in to My T-Mobile self-service, whether on the web or the mobile application. They will immediately receive a customer number and can register their account on the HBO GO site within approximately 60 minutes. If a customer has previously used HBO GO, they can use the same e-mail address, no new e-mail address is required. T-Mobile will notify its customers via SMS or e-mail of the upcoming end of the 30day free period. Each user can then decide whether to continue watching HBO GO or to deactivate the package. The subscription amount will be included in monthly invoice.

Premium video rental HBO GO offers the biggest series of hits and movie blockbusters. Fans of WestWorld, Games of Thrones, Big Little Lies, Head Over Heels, The Handmaid’s Tale, True Detective will gladly confirm. In total, more than 7,500 episodes of series, not only from abroad, and more than 800 films, documentaries and children's programs are available for viewers. Everything is in Czech language and the offer is continually enriched with other new series and movies. There are also bonus programs from the original HBO production.

Advertising campaign

T-Mobile will support this great offer in the second quarter with its historically first marketing campaign, which was created “remotely”. First, on-line part will start on April 20, followed by TV spots on April 24. The campaign uses the most popular titles of HBO GO in a creative way.

The media mix includes online video spots on YouTube, posts on social networks, radio advertising and spots on Spotify or at podcasts from Burda publishing house and Denik N. The campaign will run until the end of May.

Creative processing of ATL and online videos was handled by Saatchi & Saatchi agency, online part is made by Proboston Creative agency. Planning and purchase of advertising space was provided by MediaCom Prague.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.