T-Mobile launches Magic Tuesdays

• Customers get two-for-one cinema tickets, Twisters or beers
• Text messages to the T-Mobile network for half price

Prague, 8 March 2011 – T-Mobile is handing out happiness to its customers. Magic Tuesdays bring specially-priced T-Mobile services to customers, as well as the opportunity to get two products from selected partners for the price of one with selected partners. Customers can thus look forward to, for example, SMS sent to the T-Mobile network for half price, discounted cinema tickets, and enjoying a beer or KFC with their friends. 

“Our aim is to bring maximum entertainment to the widest possible circle of customers,” says Alexandra Korman, Vice President Consumer Marketing at T-Mobile, adding: “Other Magic Tuesdays bonuses will soon come along and our clients will also have the opportunity to contribute to the selection.” 

The first specially-priced T-Mobile service will be SMS sent to the T-Mobile network for half price. Customers may activate the discount for the first Tuesday, 15 March, as early as on 9 March. All they need to do is to send an SMS with KOUZELNEUTERY to 4603. The special offer will be valid until the last Tuesday in June, when the operator will introduce another interesting offer. The add-on can be activated with a single SMS for the entire three-month period. It is valid after all free units and free credit are used and it applies to all SMS sent within the T-Mobile network in the Czech Republic. 

The second part of Magic Tuesdays – gifts prepared for customers of the Czech Republic’s largest operator in cooperation with strong partners on the market – will be based on the “two for the price of one” principle. Every Tuesday, customers can send a SMS and get one free ticket for a 2D screening offered in the entire Cinema City and Palace Cinemas chains (13 multiplex cinemas in six cities), one free Twister at KFC (59 restaurants in 15 cities) and one free beer at The PUB restaurant (11 restaurants in seven cities). Customers can use the add-ons every Magic Tuesday. 

There are no restrictions on using the offer: customers do not need to register anywhere or adhere to any complicated terms. All they need to do is to send a specific SMS with KOUZELNEUTERY KINO (or PIVO or KFC) to 4603. They will then receive a unique code based on which the partner will provide them with the bonus. Both sent and confirmation SMS are free of charge. 

All discounts are intended for customers who use voice services in all premises of the partners across the entire Czech Republic. In addition, customers will have the opportunity to express their opinion specifying offers that would interest them in the future. They can post their suggestions and wishes at www.kouzelneuterky.cz 

For more information, please visit www.kouzelneuterky.cz. 

About the partners

KFC
The KFC restaurant chain offers its excellent chicken in more than 11,000 restaurants in 90 countries around the world. The first KFC restaurant in the Czech Republic was opened in 1994 on Prague’s Vodičkova Street. Though KFC restaurants offer over 400 different kinds of products (ranging from the Chicken Pita in Kuwait to the Salmon Sandwich in Japan and Mean Greens in the United States), the main offer comprises chicken pieces prepared according to a secret recipe created by Colonel Harland Sanders. In the Czech Republic, there are currently 59 KFC restaurants located in Prague, Brno, Ostrava, Olomouc, Plzeň, České Budějovice, Hradec Králové, Králův Dvůr u Berouna, Liberec, Mladá Boleslav, Pardubice, Teplice, Jihlava, Hatě and Zlín.

For more information, please visit http://www.kfc.cz/ 

You can find KFC on Facebook under “KFC Česká republika”. 

AmRest
AmRest Holdings N.V. (AmRest, WSE: EAT) is the largest independent restaurant operator in Central and Eastern Europe. Since 1993 the company has been building a portfolio of well-established power brands such as KFC, Pizza Hut, Burger King, Starbucks and Applebee’s based on solid franchising and joint-venture partnerships. Today, AmRest operates over 400 category-leading Quick Service and Casual Dining restaurants. The company has operations in Poland, the Czech Republic, Hungary, Bulgaria, Serbia, Russia and the United States, and operates Starbucks cafés in Poland, the Czech Republic and Hungary. Through the company’s "Everything is Possible" culture, over 16,000 AmRest employees deliver delicious food and drinks and exceptional service. AmRest operates restaurants based on franchising, which the company does not provide to other companies. For more information about AmRest, please visit www.amrest.eu.

Cinema City
Cinema City International, which operates the Cinema City multiplex cinema chain and IMAX cinemas in the Czech Republic, is the third largest multiplex theatre operator in Europe in terms of multiplex cinemas, screens and seats. It is also THE NUMBER ONE cinema operator ON THE CZECH MARKET. In the Czech Republic the company offers a total of 111 screens in 13 multiplex cinemas in six cities (seven in Prague, two in Brno, and one each in Liberec, Plzeň, Pardubice and Ústí nad Labem). 

Cinema City International is the largest multiplex cinema operator in Central and Eastern Europe, as well as in Israel. The company currently operates 90 MULTIPLEX CINEMAS with 866 SCREENS in seven countries (Poland, the Czech Republic, Hungary, Romania, Bulgaria, Slovakia and Israel). Another 35 multiplex cinemas with 360 new screens are currently under construction. 

In 2010, Cinema City International sold 30.5 million tickets, 11.1% more than in 2009. 

Cinema City International has over 4,000 employees in seven countries. 

The PUB
The PUB chain of bars and restaurants was founded in 2005 when the first pilot location of this genuine Czech chain was opened in Plzeň. Since then the chain has expanded through franchising. It currently comprises eleven locations in major Czech cities. Last year The PUB concept successfully entered the foreign market by opening a pilot location in Berlin, Germany.

The PUB has become popular among the public thanks to its unique system of self-service beer taps placed on every table, allowing guests to pour their own glass of excellent beer. In addition, all locations are linked via the internet so customers can monitor consumption of beer at individual tables or locations and compare it in different modes and in real time using animations displayed on large screens. This feature brings a whole new dimension to beer drinking and its competitive spirit pushes the entertainment value to even greater heights. 

Touchscreen applications installed at every table enable customers to tap beer under their own personal sub-bill, call for service, send an electronic food order and also select music using The PUB Jukebox. The PUB concept demonstrates that its main mission is to provide dining services together with great entertainment that can be found nowhere else.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.