T-MOBILE INTRODUCES NAŠIM PRO RADOST

The first benefits from the new bonus program to be given out before Christmas
Products and services at special prices
The program is intended for all customers using mobile voice services
A wide selection of partners – Sparkys, A3 Sport, Kasa.cz, FAnn parfumerie, and many others
Many more attractive discounts available from January 

Prague, 29 October 2013 – T-Mobile is introducing the first benefits available under the new bonus program called Našim pro radost (“Treat for our Customers”), which the operator’s customers can enjoy before Christmas. The program replaces the current Kouzelné úterky (“Magic Tuesdays”) program and brings a number of various benefits – percentage discounts on total purchases or specific products, buy-one-get-one-free offers and many more. The new offer is intended for all of the operator’s customers using mobile voice services – either prepaid Twist card users or contract customers – and will be launched on 1 November. 

“Since the spa-themed campaign, our customers have been calling for a change. We have answered their call for redesigning the system of benefits and prepared a new concept. Customers can now use the program at any time, they will thus no longer be limited to Tuesdays and the offer will be very broad so that truly any customer can select a benefit of his liking,” says Dana Tomášková, Vice President Resident Marketing, adding: “Before Christmas we will launch more than two dozen attractive offers. Additional attractive brands that will bring a lot of great experiences and benefits will be available after Christmas and we believe that our customers really have something to look forward to.” 

HOW WILL IT WORK?  

Business partners will provide to T-Mobile customers different types of discounts either on all items purchased or on specific products, or buy-one-get-one free offers. The principle will be simple; there will be no need to register anywhere – customers will order discount codes based on the selected partner directly from their mobile phones at www.nasimproradost.cz. Codes will then be sent free of charge via SMS to customers’ mobile phones. The benefits include a completely free data connection to the www.nasimproradost.cz portal from mobile phones using any T-Mobile plan.                                                                                                                                                             

Discounts have different periods of validity depending on the particular business partner. Customers will be informed of the validity period also via SMS with a code. A detailed description of the procedure for applying discount codes will be available on the website of the selected offer. 

WHAT CAN CUSTOMERS LOOK FORWARD TO?  

At the beginning, customers can look forward to discounts available within more than two dozen offers. Before Christmas, customers can take advantage not only of attractive discounts at Sparkys toy shops, A3 Sport clothing and sports equipment shops, but also of a broad offer of such partners as Electro World, SCANquilt, Walmark, FAnn parfumerie, Costa Coffee, Litex, Ugova čerstvá šťáva (fresh juice supplier), Tchibo, FISCHER and ADVENTURA travel agencies, Activáček.cz, Chefparade, COMFOR and IBTravel, which is one of the two authorized sellers of tours to the winter Olympic Games in Sochi, and many more. 

The operator will keep in place the most popular of the Magic Tuesdays benefits favoured by hundreds of thousands of mostly prepaid Twist card users – free mobile internet access and SMS to T-Mobile numbers for half price on Tuesdays. These benefits can be ordered via a free SMS with PRORADOST SMS or PRORADOST INTERNET sent to 4603 (or to 4644 in the case of business customers). 

Upon the launch of the new bonus system, the Magic Tuesdays offer will logically be discontinued. Magic Tuesdays benefits can be used for the last time today, 29 October 2013. Customers who have been using the Magic Tuesdays offer will be informed of this step via SMS. 

More information can be found at www.nasimproradost.cz.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.