T-Mobile guarantees the success of promotional SMS and MMS

• Your mobile campaign will be at least ten times more successful than a web banner campaign; otherwise you will not pay for the first 20,000 contacts
• This exceptional offer is valid from February through June

Prague, 12 February 2010 - Beginning 15 February, T-Mobile is launching an exceptional offer for advertisers who decide to use mobile advertising. If the first SMS/MMS promotional campaign conducted through T‑Mobile fails to achieve at least a 1% response rate, the advertiser will not pay for the first 20,000 contacts. This exceptional offer is valid from 15 February to 30 June 2010.

The offer of guaranteed response rate is limited. Campaigns must be ordered by 30 May 2010 and implemented by the end of June 2010.

If the campaign fails to achieve the guaranteed response rate, the advertiser will not pay anything for contacting the first 20,000 persons and for measuring and evaluating the campaign. The costs of preparing the creative solution, e.g. website design, are borne by the advertiser.

"The purpose of this offer is to draw attention to the efficiency of mobile advertising," explains Michal Němec, Vice President Portal & Content Services at T‑Mobile, adding: "Last year's trial operation proved that if the target group is well selected, mobile advertising is successful beyond expectations. For example, Coca-Cola tested the SMS/MMS campaign when promoting its MyCokeZone.cz loyalty programme. The response rate was more than satisfactory - 5.87% of the people contacted used the link in promotional SMS/MMS to click on the website featuring the offer and 3.45% of those contacted registered in the loyalty programme."

David Šmahel, head of Marketing Communication at Komerční banka, which took part in last year's pilot operation with a campaign targeted at students, is also convinced of the future of mobile advertising. "We believe that mobile marketing will have a significant role in the future and not only in the youth segment. Its main advantages, in our opinion, are exact targeting, very good knowledge of the selected group and, above all, the speed and flexibility of this tool."

For complete information about the conditions of T-Mobile's offer, please visit www.t-mobile.cz/reklama.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.