T-MOBILE: EVEN DURING QUARANTINE WE #DONTSTOPLIVING

• Inspiring stories of people how to deal with the current situation
• New ambassador every week
• Let's share our tutorials on coping with difficult times

Prague, April 7, 2020 – Most of us have never encountered the limitations of the current situation. To deal with them better, T-Mobile comes with a series of activities under a common hashtag # We do not stop living. Their goal is to show people's inspiring stories and their recipe for how to deal with current events and, with the help of modern technology, replace, at least temporarily, off-line activities with a transition to the online world. The first ambassador of the project is Yemi A.D. and his Dance Academy Prague.

Since mid-March, owners of most shops and services have been facing a completely unknown situation where they cannot be available to their customers. How to deal with such a situation will be shown by T-Mobile in the story of dancer and choreographer Yemi A.D., who had to transfer his Dance Academy Prague to online world. And thanks to the just-concluded cooperation with T-Mobile, it can continue its online courses. 

“We always follow up on the story with 'living' evidence in the form of live streams for our social media followers,” explains Ladislav Báča, T-Mobile's brand and marketing communications manager, adding: “At the same time, we want to encourage people to share how they manage current difficult time to inspire each other with their stories.”

Livestream with Yemi A.D will take place this Thursday from 6.30 pm on the T-Mobile Facebook profile.

T-Mobile wants to show that, despite the current measures and restrictions, each of us can do things online as before. It is the fastest and easiest way. 

In the coming weeks, T-Mobile fans on social networks (Facebook and Instagram) can look forward to inspiring ambassadors from the world of sports, education and culture. Thanks to T-Mobile's efforts and modern technologies, we can #StayConnected aand #DontStopLiving.

The project was created by the Newcast agency from the Publicis Groupe advertising group. The media was provided by Mediacom.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.