T-Mobile customers can pay taxi fares with their mobile phones

• Rates lower by CZK 2 per kilometre apply if the fare is paid with a mobile phone
• Technical support for the m-payment costs just CZK 1

Prague, 3 November 2011 – T-Mobile is introducing another handy service: since the beginning of November, T-Mobile customers can pay for taxi services with their mobile phones and will thus save CZK 2/km on the fare. The operator launched the service in cooperation with Taxi Praha. A special promo offer has also been prepared for new business partners, who can receive technical support for the connection to the m-payment service for CZK 1. 

“For T-Mobile customers, mobile payments have become a completely common part of their lives,” says Vít Šoupal, Senior Head of Mobile Payments at T‑Mobile, adding: “When compared with last year, the volume of transactions has increased by 14%.” 

How to pay in a taxi?
Beginning today, information about the possibility to pay taxi fares with mobile phones will be prominently displayed in all cabs operated by Taxi Praha. Customers wishing to pay with their mobile phones are required to inform the taxi driver before the actual ride. In the web browser in their mobile phones, passengers will then enter ‘m.taximobilem.cz’ and the number of the car communicator, which they will get from the taxi driver. All passengers need to do then is enter the amount to be paid in the mobile phone and wait until the taxi driver receives a confirmation SMS.

When using this payment method, customers will also save on fares: the standard rate of Taxi Praha is CZK 23.90/km; with m-payment, the rate is CZK 2 lower, i.e. CZK 21.90/km. 

An attractive offer for business partners
T-Mobile has also prepared a new special offer for vendors: every new business partner who, by 29 February 2012, signs a contract on cooperation with the operator within the provision of the m‑payment service will receive 10 hours of technical support for connecting to the m-payment service for the exclusive price of CZK 1. 

The Plať mobilem (Pay by Mobile) payment methods, which also include the m-payment service, enable customers to pay for a broad range of services and products, such as public transportation tickets, parking fees, advertisements and tickets to various cultural events (concerts and festivals), as well as travel insurance, DVDs and books, to name just a few. The services are intended for both contract customers and prepaid Twist card users, enabling them to make payments in amounts up to CZK 1,200. 

About “plať mobilem"
The goal of the single “plať mobilem” (“Pay by Mobile”) payment brand  is to present to customers, in an intelligible manner, the different mobile payment methods – payment gateways, Premium SMS, DMS and Audiotex services – and the use thereof. T-Mobile, together with all mobile operators associated in the Association of Mobile Network Operators, was actively involved in the introduction of the service.

For more information, click here.

More information for vendors can be found at www.t-mobile.cz/web/cz/partnership.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.