T-Mobile Brand Scored a Victory in European Trusted Brands Survey

• T-Mobile awarded first prize in the Mobile Operator category
• The brand T-Mobile attracted 660 thousand new customers last year
• T-Mobile achieved significant growth in the business segment

Prague, 18 March 2003 - The T-Mobile brand has been awarded first prize in the Mobile Operator category in the third annual European Trusted Brands 2002 survey organized by Reader's Digest. More than 27 thousand respondents from 18 European countries took part in the survey, 1481 respondents participated in the Czech Republic. Data were collected in October and November 2002.

The customers' trust in the T-Mobile brand is demonstrated particularly by the fact that the company gained almost 660 thousand new customers in 2002, and thus reached a total of 3.5 million customers.

The T-Mobile brand also succeeded in the business segment where the T-Mobile share grew by 2.9 percentage points from February to December 2002 (information provided by t-Audit, AISA). Consequently, the T-Mobile share in the business segment grew to 40.1%.  The following significant companies became T-Mobile customers: Skanska, a.s.; ČPP Transgas, s.p.; Gity, a.s.; ING Management Service, s.r.o.; IBM ČR, s.r.o.; Nowaco Czech Republic, s.r.o. and The Ministry of the Interior.

The T-Mobile brand "scores" well also on the international scale - in October 2002, the T-Mobile group was awarded Best Mobile Operator in the category Europe, Middle East and Africa by the jury of the World Communication Awards 2002.

For more information on Reader's Digest survey, visit  http://www.poolonline.com/archive/issue18/iss18fea2.html.

T-Mobile
RadioMobil a.s. is the first and so far the only national operator in the Czech Republic who is a member of a global telecommunications group. For more information, visit www.t-mobile.cz.

T-Mobile International, one of Deutsche Telekom AG's four strategic divisions, is one of the world's leading international mobile communications providers. Deutsche Telekom's subsidiaries and affiliated companies today serve nearly 77 million mobile customers worldwide. T-Mobile is the first transatlantic mobile communications provider utilizing the digital GSM wireless technology standard. For more information, visit www.t-mobile.net.

Contact:
Jiří Hájek                                                                                                 Martina Kemrová
Corporate Communication                                                                 Manager External Communication Manager
RadioMobil a.s.                                                                                     RadioMobil a.s.
E-mail: ji.hajek@t-mobile.cz                                                               E-mail: martina.kemrova@t-mobile.cz

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T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.