T-Mobile and Sony Ericsson launch Robbie Williams special edition W800i Walkman

• First time a mobile device is offered featuring a new unreleased track by a global artist aligned with their album launch
• New unreleased Robbie Williams track 'Don't Stop Talking' pre-installed
• T-Mobile international head sponsor and lead brand for Robbie Williams' activities in association with Sony Ericsson until December 2006

BERLIN, GERMANY, October 7th 2005 - T-Mobile and Sony Ericsson today announce the launch of the Robbie Williams special edition W800i mobile phone that will feature an exclusive previously unreleased full track 'Don't Stop Talking'.  In stores October 21st in Germany and Austria and in Czech Republic on November 1st, the new W800i will give Robbie Williams' fans a chance to have a special mobile phone to hear and celebrate their favourite artist in a unique and exciting way.

Pre-installing a new unreleased track on a mobile phone is an innovative collaboration between an artist, a handset brand and a mobile operator and is a first-of-its-kind offering with such a global artist. The offering further demonstrates how the mobile music experience can be inline with an artist's album launch or to extend exposure to their music.

"I was spoiled for choice when I chose my album tracks. This one is very special to me so I am glad that my fans will hear it on this phone," comments Robbie Williams.

In addition to the new unreleased full track, the special edition W800i, exclusive to T-Mobile, will also feature a 20-second behind the scenes video clip and 2 wallpapers pre-installed on the phone. This truly exclusive content will enable Robbie Williams fans to personalize their mobile phone with material they will not have access to through other digital music providers.

The Sony Ericsson W800i was launched in August as part of the new Walkman Phone family and is the first in a series of phones that double as music players displaying the familiar Walkman logo. Combining a phone, a digital music player and a 2 mega pixel camera all in one device, the W800i comes with enough memory to store around 125 music tracks or 10-15 full length CDs on the 512 MB PRO Duo memory stick, which comes with the phone.  When the phone is switched on, the music player can play music for 15 hours and up to 30 hours when switched in the flight mode - a mode allowing you to enjoy your music even on an airplane. An upgrade from the 512 MB memory stick to 2 GB is available, which allows for 600 songs to be stored.

The orange and white phone diminishes the need for carrying multiple devices - consumers can now enjoy an MP-3 player, a phone and a digital camera all in one device. The Robbie Williams material embedded on the special edition of the W800i will give fans a head-start on downloading their favourite music tracks.

Recently, Robbie Williams and T-Mobile announced an 18-month partnership together in association with Sony Ericsson, which is enabling fans to have unique access to their favorite artist. As international head sponsor and lead brand, T-Mobile is providing fans with a chance to hear Robbie Williams content from his much anticipated new album before it is released and to personalize their phones with the global mega-star's ringtones, realtones, sound logos and wallpaper.

T-Mobile provided the first opportunity for this must-have mobile music content in September when customers enjoyed pre-released mobile music download material and video from the first single 'Tripping' before it was released to other digital music providers or shown on TV. The next exclusive pre-release period will be content from five tracks before the new album arrives in stores on October 24th. 

Media Enquiries:
Michelle Kramer
T-Mobile International
+44 798 098 3232
michelle.kramer@t-mobile.net

Patricia Wand
Sony Ericsson
+49 151 17 42 81 21
patricia.wand@sonyericsson.com

About T-Mobile International
T-Mobile International is one of the world's leading companies in mobile communications. As one of Deutsche Telekom's three strategic business units, T-Mobile concentrates on the most dynamic markets in Europe and the United States. By Q1 2005, nearly 80 million customers were served in nine T-Mobile markets (including MobiMak). And all that over a common technology platform based on GSM, the world's most successful digital wireless standard. This also makes T-Mobile the only mobile communications provider with a seamless transatlantic service.

T-Mobile also is partner of FreeMove, an alliance formed by four of Europe's leading mobile companies - Orange, Telefónica Móviles, TIM (Telecom Italia Mobile) and T-Mobile - to help their customers communicate as easily while travelling abroad as they do at home.

For more information about T-Mobile International, please visit www.t-mobile.net

About Sony Ericsson
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and business solutions. Established as a joint venture by Ericsson and Sony in 2001, with headquarters in London, the company employs approx. 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. For more information, please visit www.sonyericsson.de/press.

The Walkman logo and symbol are registered as trademarks of Sony Corporation.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.