SE Xperia PLAY exclusively from T Mobile

  • Available only from T-Mobile until the end of June
  • Thousands of crowns can be saved within the smart-phone special offer 

Prague, 26 April 2011 – T-Mobile is the only operator in the Czech Republic to bring its customers the first smart phone with PlayStation certification. The new Sony Ericsson Xperia Play, which will appeal particularly to game-console fans, will be available from 2 May 2011 until the end of June exclusively from T-Mobile. Within the smart-phone special offer, customers who commit to a minimum monthly payment of CZK 500 can purchase the handset for CZK 8,499. 

The new Xperia Play model offers all the features of a standard touch-screen smart phone with the Android 2.3 operating system, modern technologies and multimedia functions, including a 5Mpix camera and tools for social networks. Fast graphics and dedicated game-control buttons guarantee a great gaming experience for players. 

The handset comes equipped with six preinstalled games: One Crash Bandicoot, Bruce Lee Dragon Warrior, FIFA 2010, Sims 3, Star Battalion and Tetris. The latest version of one of the best car-racing titles, Asphalt 6, will be freely downloadable. The offer also includes more than 60 games by the current biggest providers of gaming content, such as Sony Computer Entertainment, Gameloft, Electronic Arts and Glu Mobile. 

Dozens more games can be downloaded using the Xperia Play Launcher application that is easily activated by sliding out the gaming panel. The application will recommend the best games and enable searching for titles optimised for this model at the Android Market.

New as well as existing customers can save up to several thousand crowns when purchasing the phone. All they need to do to obtain this smart phone at a discount of up to CZK 4,500 against the standard subsidized price is to sign or extend a contract (for two or three years) and activate the Internet v mobilu Klasik bundle priced at CZK 238.80 CZK incl. VAT per month or, in the case of more discerning users, the Internet v mobilu Premium bundle for CZK 499 incl. VAT per month.

 Minimum monthly payment  Price for new customers  Price for existing customers  Special promo price
 250 12,499  12,499  10,499
 500 11,499  10,999  8,499
 800 10,499  9,499  6,999
 1,200  9,499  7,999  5,499
 2,300  7,999  5,999  3,499

Note: Prices are quoted in CZK incl. VAT 

The basic price of the phone is CZK 14,599 incl. VAT.


 
About the Company

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.