Sales at t-music PLAY! reach record levels

• The largest Czech digital music store has also become the most successful one
• More than 26,000 songs sold each month
• Music lovers, who can choose from more than one million tracks, prefer buying music right on their handsets
• Songs by selected artists featured at www.stage.cz to be available for as little as CZK 9.90

Prague, 23 September 2008 - Digital music is becoming increasingly popular in the Czech Republic as is evidenced by the sales figures of t-music PLAY!, the largest Czech digital music store, which has over one million songs on offer and a growing number of customers. With sales of 26,000 tunes each month, t-music PLAY! is not only the largest but also the most successful digital music store in the Czech Republic.

"I am pleased that we managed to keep our promise and offer our customers at least one million songs. t-music PLAY! was the largest digital music store since its inception. Now, we are also the most successful digital music store in terms of monthly sales, at least according to available information from music publishers," says Michal Němec, Vice President Mobile Portal and Content Services of T-Mobile.

A year and a half after its establishment, t-music PLAY! offers over one million songs by more than 65,000 artists, which is by far the biggest selection on the Czech market, making it the most popular Czech digital music store.

"Monthly sales are on a significant upward trend. In July, the twenty-six-thousand-song mark was reached for the first time and I believe that further record-breaking results are yet to come," adds Michal Němec.

Most customers prefer buying music directly on their handsets. They can download their favourite songs any time and anywhere and pay for them easily: with their mobile phones. They do not need to enter their payment card number or buy special vouchers, the price of the individual items is billed either in the regular monthly Statement of Services, or is deducted from the credit on their Twist card.

In the first half of the year, the most popular song was "Falling slowly" by the Czech-Irish duo Markéta Irglová and Glen Hansard. The Oscar-winning hit was downloaded by more than 8,000 customers. The number-one track of the second half of the year so far is "Violet Hill", the first single from Coldplay's new album. It has already been downloaded by almost 2,500 fans in less than one month.

t-music PLAY! also offers an interesting opportunity for bands featured on the www.stage.cz portal: they can offer their songs in the store too. The most successful of them have reported up to one hundred downloads in one month. t-music PLAY! will now start distributing the shares in the download fees. In addition, songs by "Stage artists" will soon be available for the special price of CZK 9.90. "We have thus fulfilled our second promise, namely that a part of our offer will be sold at favourable prices of less than CZK 10 so that it can reach a bigger number of music lovers," explains Michal Němec.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.