Prague, 16 December 2002 â?" The Rolling Crowns competition is in its second half. So far, the competition has raised a lot of interest. During the day, customers send their SMS in several large waves â?" the largest one is before the first draw at 13:00, other waves correspond to promotional spots on TV at the peak broadcasting time around 20:00 and 21:00.
Only one percent of the keywords sent is incorrect. Mostly, mistakes are caused by extending the keyword by other signs â?" SMS must contain the exact number of signs which make up the keyword, they cannot be extended by a space, the name of the sender or personal messages. The system can only recognize the daily keyword. Mistakes can also be caused by setting up an automatic subscription in the phones which support this feature.
All hourly and weekly prizes, with the exception of one prize in the amount of CZK 100,000 when the competitor answered the general knowledge question incorrectly, have been won. About CZK 17 million and 80 MDAâ??s are still waiting for their winners.
With respect to the growing number of questions, we will repeat the basic rules of the competition:
How to compete
All contract and Twist customers have the chance to win if they send an SMS with the valid daily keyword to 2412 until 26 December 2002. CZK 5 is charged for an outgoing SMS containing the daily keyword.
Hourly prizes will be drawn until 24 December. Users just have to send a valid keyword every hour. The more SMS a customer sends the bigger chance of being drawn s/he has. One competitor is drawn every hour. The valid keywords sent on the particular day before 12:00 are included in the first draw at 13:00. The competitor drawn is then contacted by telephone and if s/he answers a general knowledge question correctly, s/he receives CZK 100,000. If a customer sends an incorrect keyword, s/he receives an SMS notification; if the keyword is correct, there is no notification.
Customers can either find the current keyword for the given day in the Twist advent chocolate calendar, or they can subscribe to a special infochannel by sending an SMS with +MELOUN to 4616, and the keywords are sent automatically.
The main prize is still waiting
In addition to the hourly prizes, there will be a weekly draw on Sunday 22 December. Customers can compete for CZK 3 million and 30 MDAâ??s. The weekly winner will be drawn from all competitors who have sent at least one correct daily keyword during the week before the advent draw.
On the closing day of the competition, 26 December, the main prize is CZK 5 million and 50 T-Mobile MDAâ??s. Also, those who get a mobile phone for Christmas can take part in the competition, as the keywords valid for 24 December can be sent until 26 December (until 16:00). All competitors who send at least one correct daily keyword during the whole competition have the chance of being drawn. A correctly answered general knowledge question is also required in the case of weekly prizes and the main prize.
Price list and further information
The price for sending an SMS with the keyword is CZK 5; subscription to the special infochannel is charged based on the customerâ??s tariff, an incoming SMS with the keyword costs CZK 2 (the prices are excl. 5% VAT).
For more information and rules, call the special infoline on 603 60 50 40, read promotional materials, visit WAP (under AktuálnÄ?), a T-Mobile Retail Shop or www.melounysevali.cz.
T-Mobile
RadioMobil is the first and so far the only national operator in the Czech Republic to bring its customers the benefits arising from membership in a global telecommunications group. For more information, visit www.t-mobile.cz
T-Mobile International, one of Deutsche Telekom AGâ??s four strategic divisions, is one of the worldâ??s leading international mobile communications providers. Deutsche Telekomâ??s subsidiaries and affiliated companies today serve nearly 77 million mobile customers worldwide. T-Mobile is the first transatlantic mobile communications provider utilizing the digital GSM wireless technology standard. In October 2002, T-Mobile was awarded Best Mobile Operator in the category Europe, Middle East and Africa by the jury of the World Communication Awards 2002. For more information, visit www.t-mobile.net.
Contact:
JiĹ?í Hájek
Corporate Communication Manager
RadioMobil a.s.
Tel: +420 603 400 130
Fax: +420 603 620 106
E-mail: press@t-mobile.cz
Martina Kemrová
External Communication Manager
RadioMobil a.s.
Tel: : +420 603 400 150
Fax: +420 603 620 106
E-mail: press@t-mobile.cz
T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.
T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.
More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).
Contact details of the press unit: press@t-press.cz.