RadioMobil to Use More Advertising Agencies

• Four advertising companies will work for Paegas

Beside EuroRSCG, which was the exclusive agency of Paegas so far, there will be another three names on the list of RadioMobilâ??s advertising companies â?" the agencies Tanagra, Conquest and DDB. RadioMobil has been the leading operator on the market in the number of new activations for two years now, and since its foundation has been the innovative leader of the market, offering the widest portfolio of services and always bringing them to the market first. At the same time it is one of the biggest advertisers on the Czech market and its advertising campaigns appear in the Czech media during the whole year. That is why it decided to broaden the team of its advertising partners.

â?śWe were looking for partners that would manage to work for a such a demanding client like an international telecommunications company,â?ť says the Marketing Communication Manager of RadioMobil Milan Vašina. â?śWe addressed eight agencies altogether from which we have chosen three for cooperation with RadioMobil.â?ť RadioMobilâ??s advertisements have always been appreciated by both expert and wide public â?" they ranked well in prestigious creative contests, they also won the EFFIE advertisement effectiveness competition and it can be expected that cooperation with other subjects will further reaffirm their position in this area.

Together with larger agencies such as EuroRSCG and DDB, two agencies will start working for Paegas â?" Tanagra and Conquest. â?śWe are convinced that smaller agencies have more and more to say in Czech advertising,â?ť explains Milan Vašina. â?śThey are very creative and flexible. With the aid of more agencies we will be able to inform customers about our services really in detail.â?ť

On the contrary, winners of the tender appreciated RadioMobilâ??s professional approach during the selection. Everyone unanimously agreed that the tender was assessed according to very objective criteria.

The Paegas GSM network today covers over 99 % of the Czech population and 99.8 % of category 1 roadways. Customers can use their mobile phone in networks of 184 operators from 83 countries of the whole world (111 various locations altogether). In 1999 RadioMobil invested more than 5.5 billion crowns into its network, and for 2000 it plans investments exceeding 10 billion. In June 2000 over 1 350 000 customers were using the Paegas services. Paegas registered about 500 000 new customers during the first six months of 2000.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.