NEW YEAR’S EVE 2014 IN THE T-MOBILE NETWORK

The number of calls increased to nearly 25.5 million
More than 16.8 million SMS sent via mobile phones and external applications
Volume of transmitted data increased by 32% 

Prague, 1 January 2015 – New Year’s Eve traffic in the T-Mobile network grew by 2.17% in comparison with the same date last year. The number of calls increased slightly, by 0.9% to 25.5 million. The number of New Year’s wishes expressed via text messages exceeded 16.8 million, which is 1.8% more than last year. MMS figures are expected to be also significantly higher; however, information on the actual number of MMS have not been provided by the MMS centre as of the date of publication of this press release. The volume of transmitted data again increased substantially, by 32%. 

Phone calls to family and friends remain the most popular means of expressing one’s wishes for the New Year. The total number of incoming and outgoing calls exceeded 25.4 million, which is a 0.9% increase as compared with New Year’s Eve 2013. The number of calls made by T-Mobile customers grew by 0.6% to 13.4 million. The busiest hour, when nearly three million calls were made, was as usual the first hour after midnight. As in past years, the peak time was the first fifteen minutes of 2015 with 1.2 million calls made. 

Text messages also saw an increase. The total number of text messages sent via mobile phones and external applications grew by 1.8% to more than 16.8 million. Nearly two million text messages passed through the network between 11:45 p.m. and 12:45 a.m. The busiest quarter of an hour was the 15 minutes between 12:15 a.m. and 12:30 a.m. on New Year’s Day, when nearly 603,000 text messages were sent. The number of text messages sent via mobile phones saw a very slight decrease of 0.3%. 

The operator registered a significant increase in mobile internet traffic, with the total volume of transmitted data growing by 32%. The busiest hour in terms of internet usage shifted to 3:30 p.m. – 4:30 p.m. on 31 December. As compared with last year, the largest increase in the volume of data transmitted on New Year’s Eve was logically reported by the LTE network.

’000	2013	2014	Year-on-year change (in %)
Calls (incoming and outgoing)	25,226	25,457	0.9%
Calls made by T-Mobile customers	13,290	13,366	0.6%
SMS (sent via mobile phones and external applications)	16,527	16,821	1.8%
SMS sent via mobile phones	13,861	13,814	-0.3%

Note: MMS figures were not available at press time.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.