New Vice President Marketing Communication at T-Mobile

Prague, 20 June 2006 - In mid-June, Lucia Tarbajovská (29) took up the position of Vice President Marketing Communication at T-Mobile. She has gained her professional experience not only in Slovakia, but also in the United Arab Emirates and the Czech Republic, working in various marketing positions, for example, in Globtel GSM, ÈESMAD SLOVAKIA, Samsung Gulf Electronics, Bang & Olufsen Middle East and Montblanc. Her last employer was Vodafone Czech Republic where she significantly contributed to the company's rebranding in the area of marketing communication.

In her new position, Lucia Tarbajovská plans to focus, in particular, on the creation and implementation of an integrated communication strategy leading to further reinforcement of the brand. "In today's situation on the Czech telecommunications market with every brand trying to find its unique place and stable customer base, it is immensely important to focus on the establishment of the overall image based on the fulfillment of promises given to customers. I believe that T-Mobile can become much stronger thanks to its values; they only need to be revived."

Lucia Tarbajovská is single. Outside of work, her interests include psychology, meeting friends, sports, traveling and creative writing. She speaks English, German and Czech.

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T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.