New service Songster

• T-Mobile Network users can access on-line information about songs played over the radio
  

Praha, August 1 2002 â?" A new service called Songster has been launched today in cooperation with T-Mobile, Vero Partners and Evropa 2. This service allows clients of the T-Mobile GSM network to learn information about music broadcast by radio station Evropa 2. Through SMS communication, a listener can learn the name of an artist, as well as the song title that is currently being broadcasted, or that has been broadcast anytime earlier in the day.

â?śIt sometimes happens that you hear interesting music on the radio, but you have no idea of its name and who plays it. Thanks to the new Songster service you can solve this dilemma just by sending one SMSâ?ť says JiĹ?í Hájek, RadioMobilâ??s spokesperson.

A client who wants to use Songsterâ??s services to receive information about music broadcasts simply sends an SMS with the text SONG EV2 to the number 4616. For information about music broadcast at a specific time earlier in a day, the listener sends an SMS containing SONG EV2 HHMM. HHMM specifies the exact time in hours and minutes (24 hours format). The sent SMS containing this request is charged according to the usersâ?? tariff program, the answer sent from the application is charged at 6.30 CZK (incl. 5% VAT). Help for this service is available free of charge by sending a request ?SONG to 4616.

Songster is the first service of this character in the Czech Republic. In the near future we expect its extensions in relation to both the radio stationâ??s program and the music scene generally. In connection with the launch, competitions and other promotional activities have been organized. More information about them, along with detailed specifications of the service itself are available at web sites www.t-mobile.cz, www.songster.cz or in the program of radio Evropa 2.

T-Mobile in the Czech Republic
RadioMobil is the first and so far the only national operator in the Czech Republic to bring its customers the benefits arising from membership in a global telecommunications group, T-Mobile International. For more information, visit www.t-mobile.cz.

T-Mobile International
T-Mobile International, one of Deutsche Telekom AGs four strategic divisions, is one of the worldâ??s leading international mobile communications providers. Deutsche Telekomâ?? subsidiaries and affiliated companies today serve more than 69 million mobile customers worldwide. T-Mobile is the first transatlantic mobile communications provider utilizing the digital GSM wireless technology standard. For more information, visit www.t-mobile.com.

Vero Partners
Vero Partners is a software development company based in the Czech Republic. Vero creates applications for mobile phone users and for marketing partners such as radio stations and other media organizations to optimize their media channels, and provide value added services to their audiences. Veroâ??s software development background includes extensive experience in banking, mobile marketing and internet solutions. 

Evropa 2
Evropa 2 is the most popular radio station among young people,  listened to by more than half a million people each working day. The radio has a reputation of being an innovator of the Czech music scene â?" in its program, a lot of todayâ??s most successful artists have got their start, including Chinaski, MIG 21, DÄ?da Mládek Illegal Band, Kryštof etc. Even today it broadcasts shows dedicated to the newest music trends â?" Dance Extravaganza and Groove. Its sexy look and entertainment is taken care of by a team of thirteen moderators, among them well-known showmen Leoš Mareš, Patrik Hezucký or Pavel Hájek alias Dr. Buben.

Contact:
JiĹ?í Hájek
Corporate Communication Manager
RadioMobil a.s.
Tel: +420 603 400 130
Fax: +420 603 620 106
E-mail: press@t-mobile.cz

Julia Bryan
Managing Director
Vero Partners Ltd.
Tel: +420 2 24490291
Fax: +420 2 24235594
E-mail: info@veropartners.com

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.