New Polemic album: Fans set the price

• The Slovak ska band releases a new album titled "Horúce časy"
• The album is available at t-music for a price determined by fans
  

Prague, 30 April 2010 - The very popular Slovak ska/reggae band Polemic has released a new album titled "Horúce časy" ("Hot Times"). Beginning today, fans can download the album at www.t-music.cz for the price they believe the band deserves, which has proved a very popular sales model. Following the example of Horkýže Slíže, Polemic is the second Slovak band featured at t-music.

"The interest bands have shown in cooperating with t-music indicates that they have found a new method of distributing their albums," says Michal Němec, Vice President Mobile Portal & Content Services at T‑Mobile, adding: "The most successful band so far is clearly Horkýže Slíže with the record number of 100,000 downloads, of which approximately 60,000 were album downloads and 40,000 track downloads. If bands truly believed that this method of distribution devaluates their music, as is loudly voiced by certain publishers, they would probably not choose to cooperate with t-music."

After issuing recordings by Wohnout, Vypsaná fiXa, Horkýže Slíže, Xindl X and Imodium, t-music will please all ska and reggae fans at the end of April with the release of Polemic's new album. Polemic is one of the brightest-shining established stars of this genre on both sides of the Czech-Slovak border. Anyone can download the band's new album to their mobile phones immediately. Moreover, fans will themselves determine the amount they pay for it, which they can do either via a Premium SMS or by bank card.

Formed more than twenty years ago, Polemic had had its most successful year yet in 2009, when they played a record 117 concerts at festivals and in clubs not only in Slovakia but also in the Czech Republic, Poland and the United Kingdom.

Polemic will perform songs from the new album at its May concerts. But we already know that the new album features a unique duet with Kuko, the lead singer of Horkýže Slíže, titled "Dobshinsky". The lyrics of this punk-rock song were written by Kuko and it is a typical Horkýže Slíže number. However, the duet is not the only surprise on the album, as members of the hip-hop band AMO also make a guest appearance.

t-music
t-music represents all music-related activities of T-­Mobile intended particularly for young people for whom music comprises an important part of their lives. The www.t-music.cz portal features caller tunes and ringtones, and the t­-music chart with video clips and music-related news.

An integral part of this portal is the largest Czech digital-music outlet, offering more than 1,200,000 songs by more than 60,000 artists from around the world.

Through t-­music, T­-Mobile presents concerts of Czech and foreign artists, supports music festivals and, through the www.stage.cz portal, also new singers and bands.

For more information, please visit www.t-music.cz.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

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More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.