MOBILE TV on the rise

• The Mobile TV application has already been downloaded by 80,000 customers, of whom 79% downloaded it for Android devices
•   The Start plan has been extended to include the Prima MAX channel, the Komplet plan to include Prima MAX and Filmbox Premium channels
• Until 30 January 2016, the Start plan  is free of charge and is not counted against the mobile data limit 

The Mobilní TV (“Mobile TV”) service, which is being provided to customers free of charge until the end of January as part of the special Christmas offer without being counted against the mobile data limit, has met with a very positive response from customers. Customers particularly appreciate the fact that the new service does not consume any mobile data from the data allowance and that the application features handy functions. Mobile TV has already been downloaded by 80,000 customers, placing the application among the top 50 applications in the Google Store list in November.

“We are glad that customers have been discovering the world of modern television and that they like the Mobile TV application. We will continue to develop the service further. We have now expanded both plans to include the Prima Max channel, and the Komplet plan also the Filmbox Premium channel,” says Tomáš Ryšavý, Vice President Residential Segment and Product Marketing at T-Mobile.

As part of the Christmas offer, customers can use the Start plan, which newly includes the Prima Max channel, free of charge until 30 January 2016. The Komplet plan is available for a discounted price of CZK 180 per month until the end of January 2016 (instead of the standard price of CZK 299). Offering a mix of film, sports, documentary and children’s channels, it has now been expanded with Prima Max and the exclusive Filmbox Premium channel intended for real film enthusiasts.

The initial statistics show that more than one-half of connections are made via Wi-Fi where, however, customers have perceived slightly worse transmission quality. Conversely, users of the fastest mobile internet service, LTE, appreciate perfect picture quality.

The largest percentage of users (79%) downloaded the mobile application for the Android operating system. Mobile handsets prevail (65%) against tablets, on which the application is used by 35% of users. An interesting fact is that in the case of Mobile TV, prime time is shifted to 10 p.m. as compared with standard home television, where prime time is between 7 p.m. and 8 p.m. Customers can thus better manage their free time after work – they can go to the gym or for a drink with friends and then watch their favourite programme later. Users of Mobile TV very much appreciate the programme archives, from which they can watch programmes aired up to 48 hours before without having to record them. If users record a programme, they can watch it any time during the next seven days. Higher viewing figures than in the case of standard TV have been reported, for example, by the Prima Cool film and series channel, news coverage on ČT24 and the Óčko music channel.

More information can be found at www.t-mobile.cz/tv.   

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.