#MALICKOSTISBLIZE: LET'S GIVE A JOY DURING ADVENT

• Sometimes even a tiny little thing makes our dear ones happy
• T-Mobile's Advent Challenges advises you on how to do it
• The campaign will run on the operator's Instagram

Advent and Christmas time should be spent together rather than in stores or post offices waiting for pickup. Sometimes even a little thing warms the heart more than the most expensive gift. That's why T-Mobile comes with a special advent activity that will appear on Instagram under the slogan #MalickostiSblizuji (Simply closer thanks to trifles). In addition to Instagram, the operator will also promote it on Facebook. The little things that make you happy start today and end on the fourth Sunday of Advent.

T-Mobile will announce one challenge every Advent Monday on its Instagram profile for each Advent week under the hashtag #MalickostiSblizuji. The aim of each challenge is to bring joy not only to our loved ones. Every week, T-Mobile will draw and reward six participants. All you have to do is to share it on Instagram with the #Malickostisblizuji hashtag and mark the T-Mobile profile – @tmobile_cze. Prizes such as Bluetooth speakers, wireless headphones or backpacks await participants. The main prizes are Samsung Galaxy S10e, PS4 and Philips TV.

Ideas for a nicer advent will be promoted by T-Mobile from 2 to 22 December 2019. Creative idea is by Newcast, Mediacom is responsible for mediabuying. Introductory teaser video is available here. Complete information about Advent challenges at malickostisblizuji.cz.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.