Magic Tuesdays in the limelight again

• Additional attractive rewards for all T-Mobile customers, now available across the Czech Republic
• Handy electrical appliances with valuable free gifts
• Fair-trade products available now: tasty coffee, tea, high-quality chocolate, excellent wines

Prague, 23 September 2011 – T-Mobile again expands the benefits available on its Magic Tuesdays. Under this program, introduced in March this year, the operator's customers can purchase two products for the price of one every Tuesday. Customers can now look forward to attractive new products offered by additional partners: a choice of electrical appliances at kasa.cz, fair-trade products at fairove.cz and coffee at the Coffeeshop Company café chain. 

“Magic Tuesdays have met with great success, which is evidenced by the feedback from clients,” says Alexandra Korman, Vice President Consumer Marketing at T-Mobile, adding: “When selecting new business partners, we followed the recommendations of users and focused on adding products that clients called for. Another factor we concentrated on was regional availability, as the benefits of e-shops can also be used by customers in smaller towns where there may be no cinema or pub.” 

Fancy a blender, mixer or chopper?
An interesting new partner of the Magic Tuesdays program is the www.kasa.cz e-shop, which will help customers equip their household with the appliances of their dreams. When purchasing any electrical appliances under the program, customers can choose a valuable free gift. All they need to do is send a free SMS with KOUZELNEUTERY KASA to 4603. Customers will then receive a unique code which they will enter on a Tuesday in their merchandise order. The selected gift is delivered automatically together with the ordered merchandise. Purchases with benefits can only be made on Tuesdays. The offer of household appliances is valid until 31 October 2011; in November, users of the benefits can look forward to attractive pieces of furniture for the living room. 

“Thanks to the cooperation with T-Mobile, our customers can receive free goods worth more than a thousand Czech crowns when purchasing selected products. Products available in the Magic Tuesdays program will change every month, so check our website regularly to see what’s on offer. The cooperation project starts with useful kitchen appliances such as blenders and mixers,” says Jitka Součková, Marketing Manager at Kasa.cz. 

Looking for fair-trade products?
A choice of high-quality coffee, tea, delicious chocolate, excellent wines and many other products is available to fair-trade fans at www.fairove.cz. The method of activation is identical: customers should send an SMS with KOUZELNEUTERY FAIROVE to 4603. The code which they receive is then entered in their Tuesday order and the selected product is delivered in double quantity for the same price. 

Wake up and smell the coffee...
The portfolio of café chains participating in the program has now expanded to include Coffeeshop Company with cafés located in Ostrava, Pilsen, Liberec, Prague and Jihlava. To receive a free coffee of the same or lower value as the one purchased, customers just need to send a free SMS with KOUZELNEUTERY CSC to 4603. 

Under the Magic Tuesdays program T-Mobile offers its customers free Internet v mobilu (Mobile Internet) for a day and on-net SMS for half price. These benefits are available every Tuesday until the end of 2011 and can be activated by sending a single SMS with KOUZELNEUTERY SMS or KOUZELENUTERY INTERNET to 4603. 

Activation and confirmation SMS are always free of charge. Customers are allowed to use one benefit from any partner every Tuesday. On Tuesdays, all T-Mobile customers may thus use all the benefits on offer. 

The list of all benefits is available at www.kouzelneuterky.cz.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.