MAGENTA 1 BUSINESS: BENEFITS WITHOUT COMMITMENT AND CHEAPER EQUIPMENT

• The Magenta 1 Business summer campaign is aimed at small entrepreneurs and small businesses
• Customers determine how many benefits they receive and in what amount
• Benefits of Magenta 1 Business will make it easier for companies to restart their business

Prague, July 13, 2020 – For almost a year now, Magenta 1 Business has been bringing freedom to corporate customers. It offers self-employed and smaller companies benefits without any obligation, including cheaper equipment. Magenta 1 Business can respond to the current need of customers to set up services completely. T-Mobile will recall the benefits of Magenta 1 Business during the summer with a campaign to make it easier for companies to restart and allow them to devote themselves fully to business, without worrying about telecommunications services.

Recent months have shown that freedom, flexibility, simplicity and fairness are values ​​that companies value very much. In the campaign, we will support them in connection with specific benefits not only in the accompanying texts and headlines, but also in creative visuals that emphasize both the natural local environment of our corporate clients and their specific customer experience. The benefits of the Magenta 1 Business offer are based on these principles and have proven themselves to customers from the moment they are launched. Quarterly, the number of customers who take advantage of the benefits increases by approximately 40%. The Magenta 1 Business offer and its values ​​will be supported by the operator from today to August 30 in online media and on social networks. The audio spot will also be heard in shopping malls.

T-Mobile first introduced the Magenta 1 Business offer ten months ago, following the new unlimited tariffs. "It simply came to our notice then. We responded to the requirements of our corporate customers and created new conditions that meet their expectations. Magenta 1 Business does not hide anything, it has simple and clear rules that are the same for everyone," explains Tomáš Hladký, sales manager for corporate customers, and adds: "Our customers know best what services they need and to what extent they will use them. With us, they can activate and change the settings of services according to current needs at any time, without committing them to anything. They only pay for the services they choose for their business."

With Magenta 1 Business, T-Mobile also introduced a unique way to acquire one or more devices on favorable terms, without the need to conclude a fixed-term contract. 10% of the monthly invoiced amount is received by the customer every month as a contribution to the equipment. Like the discount on the invoiced amount, the contribution to the equipment responds fairly without any financial obligations to the amount of the customer's invoice. In addition, the contribution also applies to equipment that the customer purchased in installments before activating Magenta 1 Business. So far, the operator has combined four benefits under Magenta 1 Business. Consumption discount up to 30% of the monthly invoiced amount, additional savings in the form of a device installment discount of 10% of the invoice for consumed services, free calls within the company and an additional 20GB of shared mobile data to the Fixed Internet or Television. More information about the individual benefits and conditions of activating Magenta 1 Business can be found in our press release HERE and on the website https://www.t-mobile.cz/podnikatele-firmy/magenta-business.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.