Horkýže slíže receives more than CZK 135,000 from visitors of the t-music.cz portal

• During a period of three weeks, fans downloaded 39,902 albums and 22,095 individual tracks by Horkýže slíže
• The t-music Horkýže slíže tour attracted a record 15,000 concertgoers

Prague, 30 October 2009 - During the first three weeks of October, fans of the popular Slovak band Horkýže slíže downloaded almost 40,000 copies of the band's latest album from the www.t-music.cz portal. The new album titled 54 dole hlavou ("54 Head Down") thus surpassed the albums by Vypsaná fiXa and Wohnout which T-Mobile issued previously using the same ?pay-as-much-as-you-think-the-band-deserves' model. The band achieved another record, this time in the attendance figures of its t-music Horkýže slíže tour, which attracted a total of 15,000 fans. Nearly all of the concerts were sold out.

"The results demonstrate the growing interest in this form of providing music. Music fans can expect another surprise before the end of this year - the reissue of the latest album by the ever more popular artist Xindl X, Návod na čtení manuálu (Instructions for Reading Manuals). In addition to this album, we will also release its unplugged version and one previously unreleased song that Xindl X has prepared for his fans as part of this special edition," says Michal Němec, Vice President Mobile Portal & Content Services at T-Mobile. 

While Horkýže slíže is number one in terms of the number of downloads, they slightly lag behind their Czech colleagues in the category of paying customers. During the three weeks after the downloading started, 2,039 people decided to pay for the tenth studio album by the Slovak band at t-music.cz, compared to 3,058 and 2,778 for the albums and songs by Wohnout and Vypsaná fiXa, respectively. But if we included the sales from the Slovak T-Mobile website at www.t-musiccity.sk, the band's totals would be significantly higher.

The money saved by the fans of Horkýže slíže on the new album was invested in tickets for the t-music Horkýže slíže tour. The tour, covering seven venues, attracted more than 15,000 fans and finished with a concert at the sold-out Incheba Arena in Prague, which was the highlight of the tour. Packed houses were also reported by clubs in Ostrava, Plzeň and České Budějovice.

Fans have already spent a total of more than half a million crowns at the t-music.cz portal
Visitors of the t-music.cz portal valued the album at more than CZK 135,000, based on the money paid to download the album. The amount collected in Slovakia was even somewhat higher, which puts Horkýže slíže at No. 1 position in the amount collected for one band. In the three weeks following the digital release of their respective albums, Wohnout generated almost CZK 216,000 in sales while the Pardubice-based band Vypsaná fiXa received more than CZK 167,000. The average price per download is similar with all the bands, between CZK 60 and CZK 70.  

Kapela	Stažená alba	Stažené písně	Počet platících zákazníků	Vybraná částka
Horkýže slíže	39 902	22 095	2039	135 343

About Horkýže Slíže
Horkýže Slíže is a leading Slovak band that has many fans among Czech music lovers. The band's popularity stems mainly from their high-energy concerts as well as the band's use of different music genres and sharp, witty lyrics. As incredible as it may seem, Horkýže Slíže were formed seventeen years ago and their line-up - Kuko, Mario Sabotér, Dr. Štefánik and Jean Claud Vandel has remained unchanged since 2002. To date, the band has released nine studio albums and one live concert recording, which was also released on DVD. The tenth album will be published in an innovative manner - in digital format at www.t-music.cz. The band spends a lot of time on tour, playing some 100 gigs a year mainly on Czech and Slovak stages. The band's last album, Ukáž tu tvoju ZOO ("Show me your ZOO"), included a controversial megahit "RnB soul". The video for this track posted on the Youtube portal was played by almost two million viewers. Other smash hits by this band, such as "Silný Refrén", "Líza a Vendy", "LAG song" and "Malá Žužu", have also done well on the music charts.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.