Prague, 16 June 2003 - The introduction of new data tariffs was reflected in a significant increase of GPRS transmission in the T-Mobile network. During a single month, the volume of transmitted data increased by approximately 200% and the largest volume of transmitted data was recorded in Prague, Brno and Hradec Králové. Almost 70% of all GPRS transmission is ensured via the CS3 and CS4 coding schemes, which on the Czech market are offered only by T-Mobile. These coding schemes enable a significantly higher transmission speed (up to 85.6 kbit/s) in comparison with other operators. The new tariffs became valid on 5 May 2003. In relation to the GPRS Business tariff, T-Mobile also offers unlimited access to data for a period of three months.
"The increase of traffic was apparent from the first day on which the new tariffs were introduced, and by the end of May it increased three times compared with the previous periods," says Jiří Hájek, the spokesman for T-Mobile and adds: "This increase proves that we managed to make data transmissions more attractive thanks to our new tariffs, and we are therefore pleased with the customers' interest."
Use of individual tariffs
In one month upon the introduction of the new GPRS tariffs, more than half of the users decided to use the GPRS Basic tariff. The second most popular tariff is the GPRS Twist tariff that is preferred by nearly 40% of the customers using data services, followed by the GPRS Standard with more than 10% of users (see chart 1). A significant increase of interest was recorded in the case of the GPRS Business tariff in May: as of 1 June, its use increased by five times the value of 11 May 2003 (see chart 2).
Increase of the GPRS traffic
As of the introduction of the new GPRS tariffs till the end of May, T-Mobile recorded an increase of the overall GPRS traffic by 200%. Rapid growth was evident particularly in the first half of the month (see chart 3). Prague, Brno and Hradec Králové showed the largest volume of data transmitted via GPRS. Whereas in Prague the GPRS traffic grew by 64% in May, Brno recorded a 61% increase of the GPRS use, and the same parameter reached 485% in Hradec Králové. The actual dissemination of the GPRS traffic according to the amount of transmitted data in individual regions is illustrated on Picture 1.
Daily GPRS traffic
According to the average distribution of the GPRS traffic during a working day, the T-Mobile network recorded the largest volume of data being transmitted between 9 p.m. and 10 p.m. in May, in comparison with the "voice peak" that was between 2 p.m. and 3 p.m. (see chart 4).
Use of the CS3 and CS4 coding schemes
Chart 5 shows that the overwhelming majority of GPRS transmissions, i.e. almost 70%, is done via the CS3 and CS4 coding schemes. The CS3 and CS4 coding schemes are currently available in almost 40% of the T-Mobile network â however, these areas contribute by 80% to the overall GPRS traffic. They are available to customers in large cities in the Czech Republic and also, for example, in the Krkonoše. Further extension of areas in which they will be available, is in progress.
T-Mobile
T-Mobile Czech Republic a.s. is the first and the only national operator in the Czech Republic who is a member of a global telecommunications group. T-Mobile has been awarded first prize in the category Most Trusted Mobile Operator in the European Trusted Brands 2002 survey organized by Reader's Digest. For more information on T-Mobile and its services, visit www.t-mobile.cz.
T-Mobile International, one of Deutsche Telekom AG's four strategic divisions, is one of the world's leading international mobile communications providers. Deutsche Telekom's subsidiaries and affiliated companies today serve nearly 86 million mobile customers worldwide. T-Mobile is the first transatlantic mobile communications provider utilizing the digital GSM wireless technology standard. In October 2002, T-Mobile was awarded Best Mobile Operator in the category Europe, Middle East and Africa by the jury of the World Communication Awards 2002. For more information, visit www.t-mobile.net.
Contact:
Jiří Hájek Martina Kemrová
Corporate Communication Manager External Communication Manager
T-Mobile Czech Republic a.s. T-Mobile Czech Republic a.s.
E-mail: ji.hajek@t-mobile.cz E-mail: martina.kemrova@t-mobile.cz
T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.
T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.
More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).
Contact details of the press unit: press@t-press.cz.