Prague, 17 June 2004 - Today T-Mobile is launching a special campaign aimed at the promotion of mobile connection to the internet. This campaign is being launched in co-operation with the Czech branch of IBM and Hype, Ultramix, PC World and Svìt motorù magazines. "At present, mobile connection to the internet still means rather an alternative to the stationary connection. It is the fault of a distorted market in which access to a quality connection to the internet is still rather difficult. We want to show that GPRS can temporarily replace "fixed? internet access but the principal nature of GPRS consists in the fact that you can take it with you anywhere," says Jiří Hájek, the spokesman for T‑Mobile.
A special website, www.volnostjekdyz.cz, has been created as part of the campaign. Those interested can find there basic information not only on GPRS but also on the forthcoming UMTS and already existing WiFi. The principle of mobile internet is also explained in comic strips by the famous cartoonist Josef Fraška.
This website also presents a contest. Participants have to write what their idea of freedom is by 31 August 2004. They can send their texts of up to 160 characters in length either via a SMS to 603 484 842, or they can submit them directly at www.volnostjekdyz.cz. The main winner will receive a top‑class IBM ThinkPad T41 notebook along with the T-Mobile Option Globetrotter data card. The second prize is a T-Mobile MDA II and the third prize is a T-Mobile Option Globetrotter data card - all this naturally with the T-Mobile Data Unlimited tariff free of charge for a whole year. Seventeen other winners can look forward to SIM cards with the T-Mobile Data Unlimited tariff free of charge for three months. Individual submissions will appear on the web site, where you can also find tips for interesting books on freedom (some of them can even be downloaded in electronic form) and quotations by famous persons. The contest runs until the end of August.
More and more people understand that an internet connection is important not only for work but also for entertainment, as evidenced by the constantly increasing number of internet connections. Moreover, people are now requesting a connection with which they do not have to watch the time spent connected to the internet or the volume of data transmitted and therefore they appreciate the possibility of paying a monthly fee for unlimited access to the internet. "In the Czech Republic, GPRS technology is one of the most successful ways of being connected to the internet. People use it not only for mobile connection but also for connecting desktops because they don't always have an alternative for unlimited connection. With the T-Mobile Data Unlimited tariff, they can be sure that they will pay only CZK 699 (excl. VAT) every month irrespective of the time of connection or the volume of data transmitted," explains Jirí Hájek.
Briefly on GPRS
The technology of packet data transmission allows non-stop connection where the client does not pay for the time of connection but only for the volume of data transmitted. It is used not only for connection to the internet but also for browsing through WAP pages or sending MMS. It is an ideal solution for synchronizing e-mails and for work on the internet. GPRS theoretically allows speeds of up to 171.2 kbps. Currently, data can be transmitted via GPRS in the T-Mobile network at speeds of up to 85.6 kbps.
Prizes in the "Freedom is when?" contest
T-Mobile Option Globetrotter PC card
Notebook owners will insert this card (in fact - an analogy of a regular mobile phone) to the PC slot and then can connect to the internet. The package also includes software which allows easy sending of SMS and calling.
IBM ThinkPad T41 notebook
This notebook is easily portable as it weighs only slightly above two kilos. The basic battery will stay in operation almost five hours. In addition to the PC slot, where it is possible to insert, for example, the Option Globetrotter card, it also supports Bluetooth and WiFi.
T-Mobile MDA II
This pocket computer combined with a mobile phone runs on the Microsoft Pocket PC operating system. Almost everybody can quickly get used to its operation as it is similar to a desktop. Standard features include especially modified versions of Word, Excel, Outlook and other computer programs. Other programs can also be installed in this equipment.
T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.
T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.
More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).
Contact details of the press unit: press@t-press.cz.