Days of Mobile Etiquette with T-Mobile start this week!

• The celebration of Mobile Etiquette Day will culminate on 3 April
• Visitors can view an exhibition on mobile etiquette and join an attempt at a record in collective cartoon drawing with Štěpán Mareš at náměstí Republiky in Prague
• Contests are not limited to Prague, anyone can join in at www.jaXmobilem.cz

Prague, 26 March 2007 - While the celebration of Mobile Etiquette Day will start on 31 March at 9 a.m. and the main scene of the event will be náměstí Republiky in Prague, the event itself will be celebrated, following T­Mobile's proposal, on 3 April. This day will also be the highpoint of the whole four-day happening. The program will be mainly centered around an exhibition related to the jaXmobilem project and the Ten Mobile Commandments, and will also involve an attempt at a record in collective cartoon drawing by the largest number of people. Together with Štěpán Mareš, the renowned caricaturist and cartoonist under whose supervision the attempt will take place, each of the participants will become a co-author of this work. The results of the attempt at the record will be announced on 3 April at 4 p.m. in the presence of the representatives of the 'Dobrý den' agency of Pelhřimov, the publisher of the Czech Book of Records and an organizer of the Pelhřimov: City of Records international festival.

"Those interested will be able to take part in a survey whose aim is to find out how children, parents and teachers perceive the proper use of mobile phones, and they can also get involved in numerous contests and games. Not only do we want to liven up the second weekend in spring for people, but we also want them to join us in creating the rules of mobile etiquette. Children and teenagers will also be able to get acquainted with the eleventh, additional rule to the Ten Mobile Commandments, related to the use of mobile phones at school. And every visitor will be able to have a photo taken of themselves and Mr. X, the protagonist of mobile-etiquette cartoons created by Štěpán Mareš that are available at www.jaXmobilem.cz," says Martina Kemrová, Head of Corporate Communication at T-Mobile.

There will also be a special contest related to Mobile Etiquette Day taking place at the www.jaxxmobilem.cz website; however, this one is intended not so much for sketchers as for texters. The contesting people will have to write witty phrases in empty balloons in an on-line cartoon. This contest will run until 31 May.

"We live in a country where almost everyone is 'mobile'. This heightens the importance of being considerate when using a mobile phone. In the same way that smokers at a nearby table in a restaurant irritate us, we may get annoyed by, for example, unnecessary details of a hemorrhoid treatment that a fellow-traveler in a tram confides not only to the person he is talking to but also to all the other passengers. That is why we invite all people to celebrate Mobile Etiquette Day with us, reminding themselves that discretion is inseparable from making a phone call," says Kemrová.

The Mobile Etiquette Day is part of the successful jaXmobilem project in which T­Mobile has been involved, in co-operation with the cartoonist Štěpán Mareš, since 2006 when a website under the same name was launched. The informal "holiday" called Mobile Etiquette Day commemorates the date when the first voice connection using a portable cellular phone, the direct predecessor of today's mobile handsets, was established in New York in 1973. T-Mobile's comprehensive program of corporate social responsibility also includes, for example, the T-Mobile Fund, which is intended to support local initiatives in the regions where T-Mobile has its offices. Furthermore, T-Mobile organizes an annual charity auction and a volunteer program for its employees, supports waste recycling on its premises and is the first mobile operator in the market to have enabled customers to hand in their old handsets at retail shops for the purpose of ecological disposal.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.