CHRISTMAS EVE 2014 IN THE T-MOBILE NETWORK

Prague, 25 December 2014 – Christmas Eve traffic in the T-Mobile network rose in all parameters again this year; however, the increase was not so pronounced as in the previous year. Overall traffic in the operator’s network wen up by 2.5% as compared with the same date last year. The total number of calls grew by 3% to approximately 18.3 million. Text messages remain the most popular means of expressing one’s Christmas wishes: the SMS centre processed 29.4 million SMS this year, a year-on-year increase by 0.8%. Multimedia messages saw a more significant increase – the MMS centre received 459,000 MMS, which is 14% more than last year. The largest increase against the previous year was reported by overall data traffic, which grew by 24%.

The total number of incoming and outgoing calls reached nearly 18.3 million, which is 3% more than in 2013. Distribution of calls in time remains the same as in previous years: traditionally, the heaviest voice traffic was between 10:00 a.m. and 11:00 a.m., when more than 1.9 million calls were made.

The total number of text messages processedby the T-Mobile SMS centre on Christmas Eve increased slightly by 0.8% to 29.4 million. The busiest SMS hour was between 12:45 p.m. and 1:45 p.m., when the SMS centre processed more than 2.7 million messages. During the busiest quarter of an hour from 1:00 p.m. to 1:15 p.m., 689,000 messages were processed.

Multimedia messages (MMS) again increased more than SMS this year: their number exceeded 459,000, which is 14% more than in the previous year. This year, the heaviest MMS traffic was between 11:30 a.m. and 12:30 p.m., which is three quarters of an hour earlier than in 2013. More than 41,000 multimedia messages sent via mobile handsets, external applications and the internet were processed by the MMS centre during this hour. The multimedia-message peak was recorded between 3:30 p.m. and 3:45 p.m., when the MMS centre received more than 12,000 messages. 

'000	2014	2013	Year-on-year change (in %)
Calls (incoming and outgoing)	18,309	17,785	3
Calls made by T-Mobile customers	9,537	9,306
SMS (sent via mobile handsets and external applications)	29,388	29,143
SMS sent via mobile handsets	27,062	26,825
MMS (sent via mobile handsets and external applications)	459	404	14
MMS sent via mobile handsets	292	273	7

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.