Christmas Eve 2004 in the T-Mobile network

• T-Mobile customers sent more than 20 million SMS and made more than 16 million calls
• The number of sent MMS grew by more than 250% year-on-year
• Traffic increased by 5.4% year-on-year

Prague, 25 December 2004 - On Christmas Eve, T-Mobile customers again contributed to the growth in Christmas statistics. If Czechs want to wish someone a Merry Christmas, they prefer to do so via SMS messages: while the number of sent SMS grew by 19% year-on-year to almost 20.7 million, "only" 16.2 million calls were made - more or less the same number as in 2003 (+0.96%). However, the largest growth was recorded in the case of MMS messages - the number of sent MMS grew by 250%. The total volume of traffic increased by 5.4%. The T-Mobile network did not incur any outages during the Christmas rush.
On Christmas Eve, T-Mobile customers made almost 16.2 million calls, which represents a year-on-year increase of almost 1%. The largest volume of voice traffic was recorded between 10:30 and 11:30 a.m. at which time 1.2 million calls were made. The largest number of calls at one moment was, as usual, after distribution of Christmas presents at 8:15 p.m. The overall success rate of call-connection was, even at the peak time, more than 99%.

The saying that if there were no SMS Czechs would have to invent them, was also proved by yesterday's performance of T-Mobile customers. Each of them sent 5 SMS on average (a year-on-year increase of 1 SMS per customer), which represents a total of almost 20.7 million sent SMS. Compared with last year, this is a 19% increase. Most Christmas SMS were sent, similarly to last year, between 9:45 - 10:45 a.m.

While last year customers were only getting used to MMS, this year they used them in abundance. In 2003, a total of 25,000 MMS were sent , whereas almost 88,000 MMS were sent this year, which represents a 250% increase. The theme of the MMS sent by customers was probably Christmas gifts, as the largest number of MMS - unlike SMS - was sent between 7:45 and 8:45 p.m.
4.02 million customers were registered in the T-Mobile network as on 24 December, which is 7.2% more than last year.

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T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.