Celebrate with us a day of mobile etiquette on 3 April!

• The jaXmobilem project, part of T-Mobile's corporate social responsibility program, is more extensive than before
• Celebrations to take place from 31 March to 3 April at Náměstí Republiky in Prague
• Attempt at a record cartoon drawing with Štěpán Mareš

Prague, 15 March 2007 - Last February, T-Mobile introduced the jaXmobilem project focused on mobile phone etiquette. Its purpose is to remind people that we should use our mobile phones in a considerate way. And there is another event being prepared, to remind people to use their mobile phones considerately: Mobile Etiquette Days will be celebrated in Prague for the first time. The four-day event takes place between 31 March and 3 April at Náměstí Republiky in Prague, providing people with an opportunity to learn about the Ten Mobile Commandments, take part in an accompanying program and join an attempt to set the record in collective cartoon drawing supervised by the cartoonist Štěpán Mareš.

"The mobile phone has become an indispensable tool for most of us. However, we often fail to realize that we may not only annoy, but also endanger those around us, for example when not using a hands-free kit while driving", says Martina Kemrová, Head of Corporate Communication at T-Mobile, adding: "Observance of mobile etiquette should become commonplace. T-Mobile is aware of its social responsibility in this respect and that is why we want to promote the anniversary of establishing the first mobile connection as an informal day of mobile etiquette, thus extending our jaXmobilem project."

The party will start on 31 March and the main scene of the event will be Náměstí Republiky. The visitors will have an opportunity to learn about the Ten Mobile Commandments, join an attempt to establish a worldwide record in collective cartoon drawing under Štěpán Mareš's supervision and participate in a competition for interesting prizes. A survey will also be part of the event, measuring public opinion on mobile phone etiquette. "We want to focus on children and young people this year, which is why the program reflects their interests. Students will also have a chance to familiarize themselves with the eleventh rule of mobile etiquette, covering the use of mobile phones at schools," says Martina Kemrová. The highpoint of the event will take place on 3 April, the anniversary of the first established voice connection using a mobile phone. (For more information on the call made by Dr. Cooper of Motorola on 3 April 1973, using a prototype of a portable cellular phone, please visit:
- www.cellular.co.za/cellphone_inventor.htm or
- http://inventors.about.com/cs/inventorsalphabet/a/martin_cooper.htm.)

T-Mobile has been intensively engaged in promoting mobile etiquette. The successful jaXmobilem project, which is centered around the www.jaxmobilem.cz website, was launched in 2006. The renowned cartoonist Štěpán Mareš has been involved in the project since the very beginning, providing illustrations and lending his name to the cause.

The project is part of T-Mobile's program of corporate social responsibility which also includes, for example, the T-Mobile Fund, which is intended to support local initiatives in the regions where T-Mobile has its offices. Furthermore, T-Mobile organizes an annual charity auction and a volunteer program for its employees, supports waste recycling on its premises and is the first mobile operator in the market to have enabled customers to hand in their old handsets at Retail Shops for the purpose of ecological disposal.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.