CALLER TUNES MIXED BY "DJ VÍTEJ"

DJ Vítej has mixed a hefty portion of music for customers
Competition for the best original music mix
A new free caller-tune application for Android phones 

Prague, 10 June 2013 – It’s never too late to start with music. T-Mobile has prepared innovations in Caller Tunes for its customers. Those who are not using this service yet can try it free of charge for one month. The innovations include a useful application and a fun music competition that starts on Facebook today.   

Customers can select a caller tune from their favourite style of music on the website or via SMS by sending the code of the particular song to 4714. The text message is charged according to the standard price list applicable to the plan used by the customer. After one month of free use of the service, customers will receive a notification SMS and the service will then be charged at the monthly fee of CZK 15.13. Customers can keep the caller tune they activated free of charge; any additional caller tune activated is subject to a one-off fee of CZK 19.15. 

DJ VÍTEJ
The operator has prepared for its customers an attractive sampling of the new service, mixed by a seasoned music expert – DJ Vítej (Lukáš Pavlásek, a popular Czech comedian). He has recorded a special series of fun messages and tones, such as Pink, Pes (“The Dog”), Zas to nebere (“He doesn’t answer again”), Bubliny (“Bubbles”) and many more. Fans can listen to all of these cool messages and tones at www.t-music.cz/akce/dj-vitej/. For those wanting more, DJ Vítej is ready to extend his interactive helping hand – a special mixing console, “Mixing School”, is available at the website  where the biggest enthusiasts can mix their own music. 

COMPETITION
All brave fans wishing to show off their masterful original mix can enter a competition to win attractive prices on Facebook. The contestant who shares his or her song on T-Mobile’s Facebook page under DJ Vítej – soutěž (“competition”) and receives the biggest number of votes from fans will win cool headphones and DJ Vítej’s vest with the King of the Ring Ring text. Moreover, the operator will include the winning song in the offer of caller tunes at www.uvitacitony.cz, so anyone will be able to set it on their phone. The competition starts this morning and ends on 30 June. 

The campaign featuring Lukáš Pavlásek (aka DJ Vítej) was prepared for T-Mobile by the agency MADE BY VACULIK Praha (to run on TV Óčko and on radio); the online version of the campaign was developed by the agency Proboston Creative. 

BRAND-NEW APPLICATION
Users of the Caller Tunes service can also look forward to a brand-new application of the same name in Czech, i.e. Uvítací tóny. It was developed by the operator for mobile handsets using the Android 2.3 and higher operating systems and T-Mobile customers can download it from the Google Play store completely free of charge. The application makes it possible to easily save the tones, adjust them depending on the time of day and assign them to individual callers. 

If a customer likes a caller tune used by any T-Mobile number he calls, all he needs to do is just press the star key on his handset and the tone will be activated on his mobile phone in a second. If customers have not activated the Caller Tunes service yet, the first month after its activation is free of charge.

 More information can be found here.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.