At your wit's end when cooking? Grab your mobile!

  • T-Mobile has launched a special section specially designed for the fairer sex
  • The new Kuchařka/Cookbook service will be appreciated not only by women
  • Life is not only about food. The Pro ženy/For Women section under Zábava a více/Fun and More on wap is also about love, beauty, health and entertainment

Prague, 24 February 2005 - The fact that the mobile phone can be an everyday guide and helper is proved by T-Mobile in a new section titled Pro ženy/For Women on the t-zones mobile portal under Zábava a více/Fun and More. The new Kuchařka/Cookbook service will provide always-welcome inspiration not only to women, by offering dozens of recipes for meatless and meat meals, pasta, pizza, soups and desserts. It will help with not only how to cook a delicious meal but also how to be more beautiful, how to find the right partner or how to surprise him today.

"Every woman has certainly experienced the truthfulness of the saying that the way to a man's heart is through his stomach. And maybe she has sometimes regretted not listening when her mum tried to make her spend hours at the cooker," says Martina Kemrová, Head of External Communication at T-Mobile, stressing the advantages of the new T-Mobile service, and adding: "But you can be an excellent cook even without your mum's advice and without cramming recipes - almost any time and anywhere. You just need to have your mobile with you." The mobile cookbook is a kind of a first aid when you don't know what to cook and there is no time to lose - that is why it contains particularly quick recipes. With t-zones, you will quickly find out how to cook the sirloin skewer, lamb spit, duck in honey or piquant roast beef that will put your boyfriend's mother in your corner. Or you can make your boyfriend sentimental with the mushroom soup he used to eat as a little boy, or even with a home-made cake from his youth.

T-Mobile also offers a number of recipes that are in line with today's health food trends. That's why the cookbook contains many recipes for meatless meals, pizzas and salads. "As far as salads are concerned, there is a lot to choose from - from classic salads such as cabbage or Greek salad, through tuna salad or the popular pasta salad to various piquant variations," Martina Kemrová adds.

No special activation or monthly fees apply to the Cookbook service. In the case of connection via GPRS, CZK 0.50 per 1 kB is charged within standard tariffs; a five-kB block is always charged, i.e. CZK 2.50. In the case of higher data tariffs (at prices starting at CZK 49 per month), the price is CZK 0.30 per 1 kB; in the case of the T-Mobile Data Unlimited tariff, all transmitted data are covered by the monthly fee of CZK 699.

The service is available within the entire territory of the Czech Republic covered by T-Mobile's signal and can be used by all T-Mobile customers.

A tasty meal is a small work of art which - unfortunately - doesn't last very long. Furthermore, other people will get used to it quickly and then they will not even think of praising the cook for it. "But you can reward yourselves," Martina Kemrová advises women, adding: the Fun and More/For Women section on the t-zones mobile portal, as the title suggests, is designed for women. In addition to recipes, they can find here stories of other people which can inspire them with information on relationship issues, advice on how to be more beautiful and which diets really work. Thanks to simple tests, women can get to know themselves better. Many of them will also perhaps use the personals service to find a partner or at least have some fun."


 
About the Company

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.