Havas to handle T-Mobile's BTL communication

Havas was selected as the winner of the non-public tender for agencies ensuring BTL communication for T-Mobile. Beginning in September, Havas will take care of all of the operator's BTL activities, including internal communication.

"All agencies have done a great job, which did not make our decision-making easy at all," says Jan Stanko, Vice President Market Communication at T-Mobile, adding: "After many years, we have finally decided to resume cooperation with the Havas agency. I believe that together we will succeed in achieving great things."

In addition to Havas, the other short-listed agencies that made it to the final round of the tender announced by T-Mobile at the beginning of April this year were Intuo, KLAN, Young & Rubicam and Hullabaloo. During the final round, the candidates were tasked with developing a creative assignment. The operator selected the winner following an assessment of the agencies’ creativity and strategic approach to brand communication and the financial framework of the cooperation.
The selection process was made in compliance with the Fair Tender rules.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.