Expression of the advertising spot

We are very sorry about the perception of our newest TV spot. Our intention was not in any case to belittle the Poles; e highly appreciate good relations with Poland are we do not want to disrupt them.

Success of our advertising campaigns benefits from specific humor, which is based on exaggeration and absurd situations. In previous advertising campaigns, we commented with humor stereotypes connected with other communities. Although we regret expressed concerns, we believe that the spot only uses hyperbole conventional in Czech advertising environment and the advertisment does not exceed ethical or legal standards. Slovak TV advertisment, wittily pointing at some typical Czech stereotypes, was recently evaluated in the same way in Slovakia.

Given that relations with Poland to be very important, CEO of T-Mobile has offered a personal meeting to the Ambassador, to discuss the whole situation. Although the Ambasador has not replied yet, we decided to withdraw the spot from TV and on-line com channels.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.