The new purchase offer is available in the Magenta Moments section. Customers have a wide range of partners to choose from here – clothing and sports equipment, food shopping, fuel, electronics, tickets or even toys. Over time, more will be added. There are several denominations of gift cards to choose from according to the partner, usually available in values of CZK 500 and 1000. Until this Sunday, customers can snag a 1,000 Kč gift card from LEGO, Zalando, or Adidas for just 800 Kč by redeeming hearts from the app (a 20% discount). Checkout can be easily completed using a credit card and Google Pay or Apple Pay wallets. The digital gift card can then be sent to the recipient or to yourself.
"At T-Mobile, we have long focused on making Magenta Moments bring joy and really practical benefits to customers. The opportunity to give a gift to someone close to you is thus a natural extension of the concept of our platform," says Petar Babić, Chief Commercial Officer for residential segment at T-Mobile Czech Republic.
Customers can customize the appearance of each purchased gift card according to their wishes. They can either choose one of the pre-made visuals (such as themed themes or special images) or upload their own photo. You can also put a personal message on the card, or generate its wording using AI, which will help with inspiration or the formulation of wishes. Then all you have to do is simply enter your email address and phone number, where the gift will then arrive.
Gift cards will be available for a better deal thanks to the so-called hearts during special events such as Valentine's Day. Hearts are special points that customers collect in the My T-Mobile app – for example, when they complete a special task or spin the wheel of fortune.
The Magenta Moments program is one of the most successful customer activities of the operator. Last summer alone, more than 170,000 customers picked up a magenta towel as a gift. A stylish thermo mug aroused similar interest before Christmas. The most popular rewards include advantageous offers from partners such as CineStar, Wolt or Bageterie Boulevard. The Czech Republic is the first country in the entire Deutsche Telekom group to introduce a novelty in the form of gift cards. This will gradually be rolled out in other countries where the group operates. The entire service is operated using a partnership with Nuclei.